The future of entertainment in the experience economy - Part II

About the session

Led by Shradha Sharma, Founder & CEO of YourStory, the ScaleUp India Roundtables in association with PayU, bring you deep-dive conversations on opportunities, challenges, scaling beyond audiences and geographies, and how to solve some of the biggest scale challenges.

In its second episode, we’re focussing on a hot topic that’s relevant to many of India’s booming entertainment and creator economy  - the future of entertainment in the experience economy.

Part II of the second episode also does a deep dive on pricing strategies and positive payment experiences and how they can win customers and drive loyalty – critical factors for entertainment platforms.

This ScaleUp India Roundtable created in association with PayU, features Nikhil Gandhi, Chief Operating Officer at MX Media; Gautam Raj Anand, Founder and CEO, Of Hubhopper; Shobhit Mohan, VP - Marketing & Branding, PayU India; Rajan Navani, Vice-Chancellor and Managing Director of JetSynthesys; and Sandeep Lodha, CEO, Gaana, in an insightful conversation with Shradha Sharma of YourStory.

For more relevant content on powering your growth or scaling journeys, do visit the specially curated content Scale-up India page,


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