From retail to etail: Business continuity with digital adoption and customer patronage
About the session

In this panel discussion, part of the 'Make Small Strong' initiative, YourStory Business Editor Vishal Krishna speaks to small and medium retailers in India on what kept their business going in the last few months of uncertainty, the push for tech adoption and e-tailing, and why small steps by customers such as leaving online reviews, word of mouth publicity and continued patronage can go a long way. This discussion featured Rashmi Closepet, Managing Director, Itsy Bitsy Pvt. Ltd; Malika Dutt Sadani, Founder and CEO at The Moms Co.; and Subramaniyan TN, Co-Founder and Partner, Aspar Eco Ventures & Organicz4u.  

FEATURING

Rashmi Closepet
Managing Director, ItsyBitsy

Malika Dutt Sadani
Founder & CEO, The Moms Co

Subramaniyan TN
Co-Founder & Partner, Organicz4u
See More See Less
Top moments from the video
Video not supported in your device
1 Subramaniyan TN on leveraging WhatsApp for order collection during lockdown
Video not supported in your device
2 Malika Dutt Sadani on the challenges and successes at The Moms Co during COVID
Video not supported in your device
3 ItsyBitsy MD highlights the difficulties faced during the pandemic
Video not supported in your device
4 ItsyBisty Founder on persevering through COVID challenges
Video not supported in your device
5 Organicz4U founder discusses how they navigated through early days of COVID crisis
Video not supported in your device
6 Malika Dutt Sadani on being encouraged by customers' demands during the pandemic
Video not supported in your device
7 Rashmi Closepet on what kept motivation up at ItsyBitsy during COVID
Video not supported in your device
8 The Moms Co CEO highlights the advantages of being tech-enabled
Video not supported in your device
9 Organicz4U founder on competing with large retail chains
Video not supported in your device
10 ItsyBisty founder on loyalty, word-of-mouth, and community for small businesses
Video not supported in your device
11 The Moms Co. CEO on community-marketing and customer loyalty
Video not supported in your device
12 Organicz4U founder on helping out farmers and automation for cooperatives
Full video of the session
 Back to top
Up Next
Up Next
Suggested stories from YourStory TV

Decoding the age of Passionpreneurs
00:43:48

AWS Toppr School OS Webinar: Challenges, changes and capabilities of hybrid classrooms
00:57:54

Decoding mentorship for startups
00:30:31

Logistics & Smart Mobility: Innovating for demand shapeshifts
00:48:51

‘Shopifying’ wealth management across India and beyond - In a conversation with Kristal's founder - Asheesh Chanda
00:30:56

Leaving no stone unturned in digital transformation
00:55:35