From retail to etail: Business continuity with digital adoption and customer patronage
About the session

In this panel discussion, part of the 'Make Small Strong' initiative, YourStory Business Editor Vishal Krishna speaks to small and medium retailers in India on what kept their business going in the last few months of uncertainty, the push for tech adoption and e-tailing, and why small steps by customers such as leaving online reviews, word of mouth publicity and continued patronage can go a long way. This discussion featured Rashmi Closepet, Managing Director, Itsy Bitsy Pvt. Ltd; Malika Dutt Sadani, Founder and CEO at The Moms Co.; and Subramaniyan TN, Co-Founder and Partner, Aspar Eco Ventures & Organicz4u.  

FEATURING

Rashmi Closepet
Managing Director, ItsyBitsy

Malika Dutt Sadani
Founder & CEO, The Moms Co

Subramaniyan TN
Co-Founder & Partner, Organicz4u
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Top moments from the video
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1 Subramaniyan TN on leveraging WhatsApp for order collection during lockdown
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2 Malika Dutt Sadani on the challenges and successes at The Moms Co during COVID
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3 ItsyBitsy MD highlights the difficulties faced during the pandemic
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4 ItsyBisty Founder on persevering through COVID challenges
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5 Organicz4U founder discusses how they navigated through early days of COVID crisis
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6 Malika Dutt Sadani on being encouraged by customers' demands during the pandemic
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7 Rashmi Closepet on what kept motivation up at ItsyBitsy during COVID
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8 The Moms Co CEO highlights the advantages of being tech-enabled
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9 Organicz4U founder on competing with large retail chains
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10 ItsyBisty founder on loyalty, word-of-mouth, and community for small businesses
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11 The Moms Co. CEO on community-marketing and customer loyalty
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12 Organicz4U founder on helping out farmers and automation for cooperatives
Full video of the session
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