Today’s generation would invest in an experience like skydiving rather than spend on a commodity, like a scooter. There is no emotion involved with vehicle purchase these days, says Vivekananda Hallekere, Co-Founder & CEO of Bounce. The bike rental firm is cashing in on these changing trends to cater to current transport needs. Bounce became the world's fastest-growing bike-sharing startup in 2019 after the company completed 20 million rides since the commencement of its operations.