Taking a bold bet on the survival & revival of India’s mom & pop stores, an apple farmer & ex-military man set out to digitise kirana stores with their wholesale online marketplace.“There is no question of online grocery & big box retail replacing the Kirana store. The grocery market is small transactions done frequently by people from stores that are located in their neighbourhood, which will continue to cater to essential services and that is the mass market”, believe the founders of Jumbotail. The startup is empowering local entrepreneurs and facilitating the ecosystem by enabling small shop owners with its full stack model of supply, payment, credit solutions & omnichannel reach.