The ‘AAA’ formula to successful marketing decoded by IBM’s Deepali Naair
About the session

In this exclusive conversation with Yourstory Founder and CEO Shradha Sharma, Deepali Naair, Director Marketing - India & South Asia-IBM says that to excel as a marketer, it is critical to learn the ‘AAA’ formula of success, which stands for - Agility, Authenticity and Adaptability to change. The head of marketing for IBM in India and South Asia also shares how the company has continued to remain at the centre of change by keeping up with the times and technological innovations.

See More See Less
Video not supported in your device
Up Next
Up Next
Suggested stories from YourStory TV

Decoding Vedantu's journey as a category creator as it turns unicorn
00:18:54

Sunstone Eduversity: revolutionising higher education in India
00:22:49

Why a hybrid working model will be a win-win for everyone, explains RK Shenoy from Bosch
00:31:47

B2B commerce startup Moglix CEO on building "the catalogue for India"
00:28:41

In conversation with Sindhu Gangadharan, the first woman to lead German tech giant SAP India Labs
00:43:39

Amit Agarwal, India's first professional tech blogger, on 16 years of building a content business
00:18:40