The Making of a Top-Class Indian FMCG Brand

About the session

In the sixth episode of SMBStory’s ‘Small Businesses, Big Opportunity: Lessons from MSME trenches’, Viraj Bahl, Founder and MD of Veeba Food Services Pvt Ltd., talks about his secret sauce of building a trusted brand. Find out how he grew his business from 10 towns to 450 cities in just two years. Today, Veeba sauces occupy shelf space in retail stores across the country.


Viraj Bahl

Dipti Nair
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Top moments from the video
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1 Veeba Foods founder on the early impact of lockdown on B2C, B2B, and manufacturing
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2 Viraj Bahl's journey: A failed restaurant to Veeba's first order from Domino's
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3 Viraj Bahl on adding Indian flavours to global products at Veeba
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4 Viraj Bahl on fundraising at Veeba and working with DSG and Saama Capital
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