Indore's Prataap Snacks: Spicing up the market
About the session

In the 10th episode of SMBStory’s ‘Small Businesses, Big Opportunity: Lessons from MSME trenches’, Amit Kumat, MD and CEO of Prataap Snacks gives a taste of what goes into scaling a retail business. He also talks about the importance of a distribution network for any retail consumer brand to be successful. Started as a small enterprise in 2002 with a borrowed capital of Rs 15 lakhs, Prataap Snacks is today a listed company that runs nine manufacturing facilities and has an extensive distribution network of 240 super stockists and more than 4,100 distributors.

FEATURING

Amit Kumat

Dipti Nair
Top moments from the video
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1 Amit Kumat's advice for starting a new venture
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2 Amit Kumat talks about the change in consumer behavior due to the lockdown
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3 Amit Kumat talks about Pratap Snacks' Marketing strategy
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4 Amit Kumat on the adaptations in the supply chain due to the lockdown
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5 Amit Kumat on his journey of starting Pratap Snacks
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6 Effect of COVID on Pratap Snacks
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7 Measures taken by Pratap Snacks to deal with the post-COVID world
Full video of the session
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