Best of Weekender: From bringing mythological stories in short-video format to making fine art accessible to everyone

This week, YSWeekender brought to you stories about health, art, music, and more.

Best of Weekender: From bringing mythological stories in short-video format to making fine art accessible to everyone

Sunday July 11, 2021,

2 min Read

Gurugram-based content startup Sutradhar wants to narrate mythological stories like Ramayana and Mahabharata to users in a short-video format. Founded by Satish Meena and Gaurav Tiwari in 2020, the startup believes there are considerable gaps in how these Indian mythology stories are delivered, especially on a smartphone. It is on a mission to introduce the joy of storytelling to smartphone users through its app in an engaging manner.

MS Dhoni, Copter7

We have seen Mahendra Singh Dhoni do his famous “helicopter” shot on the cricket pitch numerous times. Well, this shot was not just restricted to the game of cricket. For Mumbai-based 7Ink Brews, MS Dhoni’s “helicopter” shot turned into its USP called Copter7. The artisanal chocolate and commercial beer brand was founded in April 2021 by Mohit Bhagchandani, Adil Mistry, and Kunal Patel. On World Chocolate Day, YS Weekender spoke to 7Ink Brews to know more about its specialty artisanal chocolate Copter7 — inspired by MS Dhoni.

art

The Indian art world has its own cliques, welcoming into its fold only those that create art or those who understand its layered modalities. To break this long-held exclusivity, Art, Antiquities, and Cultural Heritage Legal Advisor Tejshree Savara teamed up with Arjun Guleria, Co-founder of design and communication agency Beam & Words, to form The Art Appreciation Society (TAAS) in 2019 with the aim to simplify the understanding of fine art. This Delhi-based venture initiates conversations around works of fine art, dispelling notions of it being an exclusive and intimidating domain.

Hazmat Modine (East Coast USA)

Hazmat Modine (East Coast USA)

Held every summer in the east Malaysian city of Miri in Sarawak, the annual Borneo Jazz Festival (BJF) carried on in a new virtual format last month, in the times of COVID-19. The festival highlighted some of the outstanding performers since the first edition in 2006, along with renditions by local bands. Four groups who performed at the Borneo Jazz Festival 2021 share their creative journeys. Here are some takeaways, along with pictorial highlights.

food diet

Image source: unsplash.com

Diets can be so confusing. Every day there are new dietary approaches supposedly validated by new research, and yet they are such opposite views! The truth is that every dietary approach has some sense behind it, some benefits, and something that might be challenging. It’s important to look through these aspects. Let’s take a quick look at some popular approaches.


Edited by Teja Lele