Best of Weekender: From a sustainable maternity brand to an animation studio producing quality content, and more

This week, YSWeekender brought to you stories about a startup that produces sustainable maternity wear, and the pros and cons of embracing a plant-based diet.

Changes in lifestyle and inspiration from the west has encouraged Indian women to look stylish while staying practical and comfortable when they are expecting.

Couple-prenuers Mitali Jaggi Sood and Samir Sood launched their organically sourced and sustainable maternity-wear line MISASO this year in response to this need.

MISASO offers styles that can be worn during pregnancy, nursing, and even after delivery, ensuring a wide appeal for its offerings.

A still from Trollhunters

Today, almost every production house employs computer-generated imagery (CGI) and visual effects (VFX) while producing content.

One of the studios meeting the demand for animation in India as well as abroad is Mumbai-based 88 Pictures. The studio offers end-to-end solutions in visual imagery and content production for feature films, direct-to-home DVDs, TV series, and new-age digital content platforms.

Founded by Milind D Shinde in 2016, the studio is behind the making of the American animated series Trollhunters that was released on Netflix, as well as the Fast n Furious movie series.

Image source: Shutterstock

Many people are embracing a plant-based diet today. A plant-based diet has always been a big part of a yoga lifestyle, and several ayurvedic practitioners suggest a largely plant-based diet for many people for optimal


Done the right way, it can be a great approach. Let’s take a run through all that might be wonderful if you do transition to this approach. Let’s also look at where you need to take caution and how you can make a plant-based approach work for you in the long term.

It's rare to see footballers engaging in trick shots in India, and even rarer in Kashmir. But Shah Huzaib, a teenager from central Kashmir’s Budgam district, has stunned people with his skills.

Shah (18) can kick a football from a long distance and through moving tyres and baskets. His shots can also knock off small bottles placed on the heads of people, and trick-shots of this nature have made this teenager a social media star.

With thousands of followers on his various social media accounts, Huzaib performs scores of trick-shots using balls of all sizes.

YourStory’s flagship startup-tech and leadership conference will return virtually for its 13th edition on October 25-30, 2021. Sign up for updates on TechSparks or to express your interest in partnerships and speaker opportunities here.

For more on TechSparks 2021, click here.

Applications are now open for Tech30 2021, a list of 30 most promising tech startups from India. Apply or nominate an early-stage startup to become a Tech30 2021 startup here.

Edited by Kanishk Singh