Create with the heart; build with the mind’: Sameer A M, Founder and CEO, Bonito Designs

The Proust Questionnaire is a questionnaire about one’s personality. It has its origins in a parlor game popularized by Marcel Proust, the French essayist and novelist, who believed that, in answering these questions, an individual reveals his or her true nature.

Sameer AM, Founder and CEO, Bonito Designs, is an ex-techie who created an online business in the realm of SEM and SEO which later helped him set up Bonito Designs. It is one of the well-known brands in the home interior design space in Bangalore. Here are his answers to our Proust questionnaire...


What is your idea of perfect happiness? 

An unending supply of food, cigars and wine.

What is your greatest fear? 

Waking up one day to face a stranger in the mirror.

What is the trait you most deplore in yourself?

Talking down to someone.

What is the trait you most deplore in others?

Someone demeaning others.

Which living person do you most admire? 

Kim Jong-un.

On what occasion do you lie?

When it does not hurt anyone.

What is the greatest love of your life?

My dog.        

What is your greatest extravagance? 

My backpacking trip across Europe that took two months to complete.

What is your current state of mind? 


What do you consider the most overrated virtue? 


What is the quality you most like in a man? 


What is the quality you most like in a woman? 


What is your greatest regret?

Not being able to go to space. 

Which words or phrases do you most overuse? 

“Honestly” and “Frankly”.

Which talent would you most like to have? 


If you could change one thing about yourself, what would it be? 

To never change again.

What do you consider your greatest achievement? 

Waking up a god and dressing up to be a human in the city, everyday!

If you were to die and come back as a person or a thing, what would it be? 

Can't even think about it. It would be an unspeakable horror.

Where would you most like to live? 

Where the rivers, oceans and lands meet the sky.

What is your most treasured possession?

My red Puma jacket.


What do you regard as the lowest depth of misery?

Watching Schindler’s List and not feeling sad.

What is your favourite occupation? 


What do you most value in your friends? 

Their acceptance.

Who are your favourite writers? 

Paul Coelho and Dan Brown

Who is your hero of fiction? 


Which historical figure do you most identify with? 

Mahatma Gandhi.

Who are your heroes in real life?

My mother.

What is your favourite name? 


What is it that you most dislike?

One sided conversations that drift into infinity.


What is your greatest regret?


What do you regard as the lowest depth of misery?

Thinking negatively.


How would you like to die? 

A sudden death; dressed really well and with a broad smile on my face.

What is your favourite journey?


What is your motto? 

Create with the heart; build with the mind.