Expressing with style: Leisha Patidar on her content creation journey
During the pandemic, when we were all locked in our houses and bored to tears, our only escape was watching content creators on social media. The tribe of creators grew and put out a diverse range of content—from food to lifestyle and fashion. While other industries struggled, the content creation space thrived.
One such creator is Leisha Patidar. The 21-year-old Mumbai-based influencer entered the space in 2020. Her before-and-after transition reels went viral during the lockdown, and it was then that she realised she wanted to become a fashion influencer.
She began her journey with simple ‘Get Ready With Me (GRWM)’ videos, and now has 699,000 Instagram followers and 20,200 YouTube subscribers. Leisha's content is known for putting on dreamy looks through GRWM, transition, and dance videos.
“The main thing is my outfit. I really focus on my outfit…and what makeup look I’m going to create,” Leisha tells YourStory’s Influencer Inc.
Transition videos and creating ethnic looks are two of her favourite genres, she added. She designs the outfits herself, which propelled her to fame in a very short period of time.
Leisha's content creation strategy begins with a close inspection of current trends, followed by selecting trending music, as well as the attire and makeup. Her transition reels get millions of views.
Talking about how it all began, Leisha says that her fascination with makeup started during her childhood.
Her GRWM videos have amassed a large following. Her dance videos, in addition to makeup and fashion content, have received a lot of praise for her versatility and tapping on the latest trends. Her creative transitions and glamorous style make her content stand out in the highly competitive space.
When it comes to monetising content, Leisha says that with the vast amount of content available, it is difficult to monetise and differentiate your content. However, with consistency and creativity, one can achieve the success they desire.
In addition to transition videos, she plans to create more interesting content on fashion and lifestyle. She also intends to make travel vlogs in the future.