‘It's better to burn out than to fade away': Lalit Keshre, Co-founder & CEO, Groww

The Proust Questionnaire is a questionnaire about one’s personality. It has its origins in a parlour game popularised by Marcel Proust, the French essayist, who believed that, in answering these questions, an individual reveals his or her true nature.

An engineer by profession and entrepreneur at heart Lalit Keshre looks after the overall business and operations at Groww and simplifies investing for its users. Prior to starting Groww, Lalit was with Flipkart where he successfully founded and led Flipkart Quick - a logistics platform incubated within Flipkart. Earlier, Lalit has founded an online learning company Eduflix, and has also been an early member at Ittiam Systems. An engineer in Microelectronics from IIT Bombay, Lalit has more than 10 years of rich technical experience in building products as a founder, product manager and engineer.

Here are his responses to our Proust questionnaire…

What is your idea of perfect happiness?

Playing with kids.

What is your greatest fear?  

Getting bored with what I love doing.

What is the trait you most deplore in yourself?

Short attention span.

What is the trait you most deplore in others?

Making others wait.

Which living person do you most admire?

Shah Rukh Khan.

What is your greatest extravagance?


What is your current state of mind?


What do you consider the most overrated virtue?


On what occasion do you lie?

Tasting food made by others (exception: wife and mom).

What do you most dislike about your appearance?

Never thought about this.

Which living person do you most despise?

No time to despise someone.

What is the quality you most like in a man?

Passion for what they do.

What is the quality you most like in a woman?

Why would it be different for a woman?

Which words or phrases do you most overuse?


What or who is the greatest love of your life?

My daughter.

Which talent would you most like to have?

Movie making.

If you could change one thing about yourself, what would it be?

Become more patient.

What do you consider your greatest achievement?

Independence to take decisions regarding what I like.

If you were to die and come back as a person or a thing, what would it be?


Where would you most like to live?

I am happy where I am now.

What is your most treasured possession?


What do you regard as the lowest depth of misery?

Being poor.

What is your favourite occupation?


What is your most marked characteristic?


What do you most value in your friends?


Who are your favourite writers?

Many - Nassim Taleb, Bill Bryson, Michael Lewis

Who is your hero of fiction?


Which historical figure do you most identify with?


Who are your heroes in real life?

Everyone who is obsessed with building something.

What is your favourite name?

What's in a name?

What is it that you most dislike?


What is your greatest regret?

No regrets

How would you like to die?

Why would someone like to die?

What is your favourite journey?

Journey back home.

What is your motto?

It's better to burn out than to fade away - Kurt Cobain


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