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Advertise with us's TECH30: India's First Tech Startup Benchmark Report

Monday September 26, 2011 , 15 min Read


Supported by Sequoia Capital, Intel Software, IBM, Google, Amazon Web Services and National InstrumentsA quick look at the's TECH30 ventures of 2011 which presented at TechSparks 2011. To avail printed copies of the detailed report write to us at [email protected]


42Gears Mobility Systemsis a startup based out of Bangalore dealing with mobile device management for enterprises. Their flagship product, SureMDM, is a multi-platform mobile device management solution that helps companies with software deployment, security, tracking and support for enterprise mobile devices. The solution gives complete visibility as to how company devices are being used, the health of the devices and has the capability to remotely resolve issues on devices even when they are in users’ hands. This cloud-based offering enables customers to start managing their devices within 3 minutes of registration. SureMDM enables the company to prevent manipulation of company devices and ensures that the company information on every device remains confidential. The company caters to more than 150 customers over 30 countries including Arcelor Mittal Mines Canada, 3M Cogent Systems, Peabody Energy and Air Baltic.

Bizosys Technologies (10Screens)

10Screens, a prototyping tool created by Bangalore based software engineering company Bizosys Technologies, helps companies visualize business requirements that are critical to software development, which otherwise tends to be hampered by poor communication of requirements among various stakeholders. 10Screens can simulate Windows Mobile, Android, iPhone, without any installation and if the idea involves a process, then it creates flow diagrams with related web forms and other pages that demonstrate rich web applications. 10Screens can be used by non-technical users including business analyst/managers, user experience designers and UI developers. With features like daily backup mechanism, no server maintenance hassles, no server provisioning or installation, 10screens is a product which is here to stay.

Sparsha Learning Technologies

Sparsha Learning Technologiesis an e-learning based technology startup headquartered at IIT Kharagpur Science Technology Entrepreneur Park (STEP) and has an extended R&D center at PESIT CORI (Crucible of Research and Innovation), Bangalore. Sparsha’s flagship product, iLearnMore, is a learning and assessment platform which uses technology and simulation to enhance learning, increase retention among students, push teaching efficacy and impart remedial learning in a classroom environment using active learning methodologies. Education is one of the hottest spaces in the economy today, with various areas for improvement being addressed by numerous players. Sparsha strikes at the heart of these problems, with its iLearnMore platform, harnessing simulation mechanisms to make science education more effective.

Heckyl Technologies

Heckyl, a startup based out of Mumbai, provides real time financial information, news analytics and heatmaps to get exclusive coverage of markets, companies and businesses. Heckyl considers the entire web as its local database and uses its proprietary technology to ferret out the best sources of information out there that matters to users, their business and their investments. They cover forex, commodities, over 15000 public listed companies, a few hundred private companies and startups, along with the world’s top private equities players, hedge funds, fund managers and venture capital firms. Heckyl brings together entrenched understanding of the brokerage space and product innovation on the data mining and real-time customized analytics and reporting front.


CropEx harnesses ICT for the agricultural sector by combining the networks of ERP and BI around rural India. They equip the farmers with latest information and technology to maximize their produce and take part in trade efficiently. They provide information to retailers on price, availability, quality, harvesting date and traceability of crop back from fork to farm. They also provide Business Intelligence to the allied agricultural ecosystem comprising of banks, insurance, farm equipment companies and farm input companies.


CloudNucleus offers StorCube backup, recovery and cloud migration software, a simple, cost-effective backup and recovery solution for SMB and SOHO. In case a disaster brings customer servers down, it can restore in minutes the contents of entire hard drive, including the operating system, network, system settings, applications and data. It automates the recovery and migration of servers from physical servers to all major virtual machine platforms or from one virtualization platform to another in real-time. There is clearly a surge in demand for software enabling bare metal restore, protection of servers as ready-to-deploy virtual machines and cloud migration among SMB and SOHO segments. We see CloudNucleus having an early mover advantage in this space.


elLoka’s Green Computer GreCo is powered by a zero watt (0.3 watt) CPU, and is connectable to various displays, including a CRT TV, LCD/LED TV or a monitor. It can also be powered by low watt solar power and provide four hours backup time if used with elLoka’s 15” 12V LCD display. The system runs on a license-free operating system with embedded applications and can be managed remotely. The system weighs only 100 grams and the GreCo requires minimum maintenance since it has no moving parts. These features make the GreCo ideal for rural areas and a great convenience product for urban environments.


DeskStream’s Dynamic Virtual Desktop (DVD) platform delivers legacy Windows applications in the app store format to any device with any platform. While the installed applications are struck to the end point device for management, the app store applications are dependent on the corresponding platform for their execution. But DeskStream has found a way to execute the legacy Windows applications without requiring any installation and deliver them like app store model to Windows and non-Windows platforms. DeskStream’s DVD platform disrupts desktop computing, taking it away from traditional methods and setups. DeskStream’s DVD also brings into light desktop computing on mobile internet devices.


Hotelogix is a cloud-based platform developed by HMS InfoTech providing complete IT infrastructure for a hotel to manage it’s complete operations. Hotelogix requires just a basic internet connection and a computer system to access the application. There is no need for any extensive infrastructure or IT resources for running the IT setup in the hotel, as opposed to the traditional client-server systems that are installed at different premises which most of the current property management systems require. Leveraging cloud technology, Hotelogix offers ‘anytime, anywhere’ access to different stake holders in the hospitality business like sales and marketing offices, travel agents and corporate customers to work on an unified platform, on a real-time basis. Hotelogix moves the entire system on to the cloud, reducing the need for on-premise interventions by addressing the IT requirements of various stakeholders in the value chain.

Reverie Language Technologies

Reverie Language Technologies develops solutions to enhance mobile usability and to provide richer experience to users, addressing all major languages of the world including the complex non-Latin scripts that have negligible presence on mobile phones today, such as the 32 Indian, Perso-Arabic and South Asian languages. Reverie’s integrated multi-lingual solutions can be used by device manufacturers, mobile applications and VAS providers to deliver a variety of text-based content to over a billion untapped users in India and other markets. Reverie’s integrated multi-lingual solution suite addresses many issues faced by current mobile users like lack of good quality fonts, accurate text rendering capability, easy typing keypads, typing aids on mobile phones, etc.


Dexetra is an app development company with cross-platform capabilities and apps like TryCube2, SecureKeys and AibiNox. Friday is their latest offering that helps users find answers about themselves, get personal analytics and acts as a self-created journal. It uses the smart phone as a content creator and extracts user information from the phone. This, in turn, is used to create a semantic map of the user. The various information streams like calls, contacts, texts, mails, locations, check-ins, music played, tweets, etc. are used to build the user map.

United Linkers

United Linkers is a biometric and robotic solutions company based out of Pune offering security technology for automotive sector and a biometric online payment gateway similar to payment gateways like Paypal and Google Checkout. United Linkers has a suite of biometric products, ranging from fingerprint scanners and retina scanners to voice detection tools. Their flagship product, Identisafe-09 is a fingerprint car security system where the driver uses his fingerprint to unlock the vehicle and start the ignition. The same biometric technology behind Identisafe-09 is now being mapped onto their online payment gateway product. Users can register their retina and fingerprint online and link it to their bank accounts, thereby safely removing the unnecessary hassle of using multiple credit cards.

idea Device

idea Device provides end-to-end automation of all data center critical activities on mainframes, network switches/routers, Unix/Linux servers, Windows servers, bespoke applications, J2EE & multi-vendor stacks from a single web application. Their solutions boost IT ROI, allow for management of IT expenditure, improve compliance and eliminate manual errors from the data centers. Epsilon is their marquee IT runbook automation product.

United Mobile Apps

United Mobile Apps is a Bangalore based mobile platform development company. Their flagship product, Unify is aimed at solving the platform and device fragmentation problem in the mobile space. Being platform agnostic, Unify provides a comprehensive set of APIs and tools such as USync (data synchronization), UConnect (connection management), UManage (device management) etc. that enable seamless data communication across devices, regardless of the manufacturer and the operating system. Unify also provides fully integrated location sentience and payment gateway capabilities.


Layer3media addresses the salient frictions of the $1 trillion video marketplace worldwide - piracy, cost of distribution, monetization difficulties and global reach. Layer3Media has constructed a system called L3 to protect, distribute and monetize video content. The copy-protection technology, whose underlying mechanism keeps changing, makes it a moving target for crackers and pirates. In addition, the platform is independent of the medium of distribution and allows multiple combinations of distribution media. The patent-pending technology also allows content owners to quickly sell their content worldwide with no upfront costs or investment.

Robots Alive

Robots Alive is a robotics technology company specializing in design and development of robotic products and solutions for SMEs and education sector in India. RA6x, a lightweight robot arm, is their flagship product that is highly flexible and delivers a cost-efficient solution for part or full automation in labour intensive work. Their affordable intelligent robots are robust, efficient and can be programmed and operated by a layman with minimal training.


Mediology is a digital publishing company focussed on providing end-to-end technology for media and publishing industry. Right from pre-press workflow solutions to multi-channel publishing, social networking and monetizing media assets, Mediology assists media companies in embracing technology to increase productivity, reduce costs and enhance user experience. Their SaaS-based publishing platform is based on open source software and supports open standards, hence ensuring no vendor lock-in. DigitalPress, DigitalEdition and MobTab are their flagship products.

Capillary Technologies

Capillary Technologies provides customer engagement solutions to retailers and consumer-facing businesses with a focus on high quality data capture, actionable analytics, instant cross-sell solutions to generate a far higher ROI on customer engagement for retailers, all delivered through its patent pending cloud and mobile platform, !nTouch. !nTouch allows companies to create and manage a powerful customer engagement programs right from registration to reward, helping retailers to increase their business while keeping the operating costs at minimum. Capillary is an end-to-end technology solutions provider based out of India with strong presence in Middle East & United Kingdom and South Africa.


Emo2 is building an operating system designed to enable multi-user/multi-touch computing across devices of varying sizes. Emo2’s new operating system aims to change the way users and businesses interact with each other. Emo2’s new OS leverages the cloud to a large extent to deliver user-preferred computing environments at all locations where an emo2 device is available. Emo2 as a company specializes in both hardware and software that enable pervasive human interaction and a form of computing that offers a natural way of interacting with information rather than using the traditional user interface.

Autoboxx Automation Technologies

Autoboxx provides energy efficiency and automation solutions (hardware and software) specializing in small area formats – 100 sq. ft to 9000 sq. ft. sites (ATMs, bank branches, retails outlets, etc.). Through energy savings of 20-25%, reduced operating expenditures and an audit trail that leads to near zero pilferage of fuel, Autoboxx boasts of a payback period for clients of 12 – 18 months. Customers require support infrastructure equipment for their sites (AC, power generators, UPS systems, light fittings, access control, batteries, rectifiers etc). Sites require constant monitoring and upkeep to ensure uptime of deployed infrastructure (utilities). Post deployment of Autoboxx’s Unified Monitoring & Automation systems, clients have greater control over their remote sites and also get to view real time dashboards about the status of their utilities at each site.


EXFAQ (Expert Answers to Frequently Asked Questions) provides solutions in Aviation, AV (Audio-Visual Integration), Surveillance and Telecom. EXFAQ enables real time flight tracking making the Indian skies safer with live 30 second tracking which helps in timely search and rescue operations and also, optimizes the supply chain for cargo and logistics companies with exact flight statuses. They are the only company in India with DGCA approvals with successful demonstration on test flight. EXFAQ also provides turn-key solutions for audio-video integration of auditoriums and board rooms which includes projectors, video conferencing devices and sound systems along with the 3D walk-through films of the proposed structures. They also provide specially designed solutions for corporate offices and residential premises which is primarily an integrated solution for video (surveillance/CCTV/video door phones) and voice (intercom/PBX) along with access control (biometric/face detection).

Shivrai Technologies (FarmERP)

FarmERP is a complete multi-user software system for resource-planning and managing multiple farms, comprising of input management, stock, HR management, production, post harvest management, financial and marketing management. It is a comprehensive farm management solution suitable to small, medium and large farms. It can handle multiple farmers’ data with contract farming operations and generate reports as prescribed for GlobalGAP and other Quality Certifications. FarmERP is the flagship product of Pune-based Shivrai Tech nologies.

Forus Health

Forus Health is a technology-led innovation company focused on preventive healthcare. Its flagship product, 3nethra, can pre-screen patients for five ophthalmic ailments which collectively contribute to nearly 90% of the blindness in India. Pre-screen ing, in the medical space, is a strategy to use affordable devices and minimally trained operators to indicate the likely presence of diseases (mostly in remote rural areas) without leveraging expensive hospital infrastructure and scarce specialists, so that the key resources/ specialists can be better utilized for treat ment of the disease, thereby improving efficiencies across the healthcare landscape and addressing the current constraints of the immense health problem in emerging markets. 3nethra is the first of many products that Forus has in its pipeline.


Freshdesk is an on-demand customer support software that allows companies to support customers through new social channels like Facebook, Twitter etc. in addition to their tradi tional customer support channels like phone, email, chat etc. It allows for multi-product/multi-brand support by enabling Help Desk activity streams, integrated account and contact manage ment, with scope for engaging customer communities via idea management, customer voting on ideas, etc.

Sadanika Solutions (Homebuy360)

Sadanika Solutions develops technology-driven integrated offerings (homebuy360 and homefind360) for the real estate sector. homebuy360, their flagship B2B product, is an internet application specifically designed for the real estate industry where builders can efficiently manage marketing, sales and cus tomer connect operations (CRM, leads, bookings, documents, collections, customizations & handovers) and buyers can login to their home account and monitor progress and information relating to their dream home. homefind360, their B2C offer ing, provides information to property finders with proprietary technical superiority in terms of the search and property ranking algorithm


Sacona Entertainment is a design and manufacturing company with a focus on providing rich user experience through its immersive gaming products. Sacona designs and creates gaming enclosures that provide active gamer engagement in 3D and 4D. These immersive gaming setups come in various form factors and are referred to as gameballs (also known as eOs), gamecubes and gameinos. Sacona’s gaming enclosures are highly modular and can be installed at any location (malls, multiplexes, etc.).


Unbxd provides an intelligent search engine aimed at enhancing user experience on e-commerce sites. Apart from being highly customizable and platform-agnostic, it provides search that is speedy and accurate, based on users’ behavioral pat terns. It provides insights on how products can be promoted better, thus making personalized product promotions that are dynamic in nature to the end user. Unbxd Search, their flag ship product, helps customers on e-commerce sites find the right products and increase transactions (buys) which boosts revenues upto 12-15% for sellers.

Vinfinet Technologies

Vinfinet Technologies is an agricultural product technology startup founded by an alumnus of IIT Madras. Their flagship product Kisan Raja is a GSM-based controller, which allows the farmer to control the agricultural motor using his mobile or landline from the comforts of his home. It is an easy to use and economical communication device, which enables a farmer to operate the motor pump set from anywhere. The mobile phone can even be used to control the water flow from the pump set. The device comes with theft defection capabilities and also, has automatic locking features.


Wingify helps businesses make more money online by providing tools to convert traffic into customers. Their flagship product is called Visual Website Optimizer, which is a tool that allows for creation of website versions in a drag-and-drop visual designer and specify goals that users want to optimize their website for, thereby taking away the need for complex page tagging and code changes. The different versions generated can be split tested on live traffic to see which version produces maximum revenues and conversions. Visual Website Optimizer helps users design and execute tests on their website in WYSIWYG (What You See Is What You Get) editor - all from the interface, without any code-level alterations.