The LimeRoad Story - What it takes to build India’s largest discovery platform for style

Monday October 27, 2014 , 4 min Read

LimeRoad.com is a women-only, managed marketplace with a zero inventory model, showcasing over 750 big & small brands and 25,00,000+ user generated fashion looks. At present, 20% of the world’s lifestyle products are manufactured in India, and LimeRoad is on a mission to conquer this market by making its discovery easy by a socially-architected approach.

LimeRoad is making a mark in the social commerce space in India and it has been a journey full of excitement, hard work and conviction. In a deep dive YourStory's fireside chat with the Suchi and Avnish, let’s find out what it takes to build India’s largest discovery platform for style and what can we learn from the experiences of this founder-investor duo.

Suchi Mukherjee, Founder & CEO, LimeRoad, says “we are revolutionizing the way lifestyle products are discovered and ultimately bought online in India and are delighted to work with investor partners who share our hunger for winning and are supporters of our disruptive model to get there.” With a strong base in technology led by Prashant Malik, Co-founder & CTO and a mobile driven strategy, LimeRoad constantly strives to deliver a highly differentiated experience to its customers.

Matrix Partners India was one of the first institutional investors in the company and also participated in the Series B funding of LimeRoad. Avnish Bajaj, co–founder and Managing Director of Matrix Partners India, says, “LimeRoad is leading the social commerce revolution in India with a focus on winning the two biggest drivers of future online commerce marketplaces-women and mobile. Suchi and Prashant have an exciting vision for the future of this platform and we are privileged to be partners in this journey.”

About Suchi Mukherjee

Suchi Mukherjee is the founder and CEO of LimeRoad, India’s largest online discovery platform for women. The company recently raised its series B funding of $15 million, led by Tiger Global, and with the second time funding by Matrix Partners and LightSpeed Venture Partners. Previously, Suchi Mukherjee was a part of the early E-bay UK team, on the executive board of Skype, and the Managing Director/CEO of Gumtree. She is Cambridge Commonwealth Scholar from Cambrige University, a British Chevening Scholar from London School of Economics and a graduate from St. Stephens, New Delhi. With nearly 18 years of experience in the top management of leading consumer technology businesses, Suchi launched LimeRoad in October 2012 with a vision of creating the largest womens-only marketplace in South East Asia.

About Avnish Bajaj

Avnish Bajaj is the co–founder and Managing Director of Matrix Partners India, which is an investment firm with INR 3000 cr under management. Matrix India invests across early and growth stages of businesses in select sectors – Internet & Mobile, Healthcare, Financial Services, Education and Consumer Products & Services. Previously Avnish was the co–founder, Chairman and CEO of India’s Largest Online Marketplace – Baazee.com – which was acquired by eBay. eBay India today is the largest eCommerce Marketplace in India. He is a Baker Scholar from Harvard Business School, WARF Fellow from University of Wisconsin–Madison and a Computer Science graduate from the Indian Institute of Technology, Kanpur.

About Neha Dhupia

Neha Dhupia is the Style Director at LimeRoad. Neha has been part of the LimeRoad Style Council since 2013 and will now join the core team to play a pivotal role as Style Director of India’s leading social shopping platform. As the LimeRoad Style Director, she is responsible for sharing her own strong sense of style, and anchoring LimeRoad’s growing scrapbooking community into a space where fresh styles and trends come together to make product discovery for users an absolutely delight.