Zomato announces it will launch 10-min delivery soon

Zomato has announced it will soon be launching deliveries within 10 minutes. The company also said it will ensure that there would not be any undue pressure on the delivery executives.

Monday March 21, 2022,

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Gurugram-based foodtech giant Zomato has announced that it will soon be launching 10-minute delivery service.

In a blog, Deepinder Goyal, Co-founder and CEO of Zomato, stated: "to fulfil our quick delivery promise, we do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries."

He also claimed that no other food delivery company has managed to achieve the 10-minute delivery scale yet, and Zomato — with its 10-minute delivery christened as ‘Zomato Instant’ — will become the first to do so. However, there was no confirmation on when the foodtech giant will implement the policy. 


Deepinder laid out the plan for achieving the 10-minute delivery policy in the blog. According to him, there will be finishing stations in localities that would house 20 to 30 bestseller items from various restaurants based on demand predictability and hyperlocal preferences. 

Among the reasons for introducing the 10-minute policy, Deepinder mentioned that the top reason was the unwillingness of customers to wait for long. He also added a personal viewpoint that 30-minute average delivery time was “too slow, and will soon have to become obsolete.” 

"In fact, sorting restaurants by fastest delivery time is one of the most used features on the Zomato app," Deepinder added.

The eight highlighted principles of Zomato Instant include:

  1. (Almost) as affordable as home-cooked food
  2. Highest quality of fresh food
  3. World-class hygiene practices
  4. Minimal use of plastic packaging
  5. Convenient packaging for quick/easy consumption
  6. Traceable supply chain (v2)
  7. Delivery partner safety
  8. Deep collaboration with restaurant partners

Deepinder's tweet has already evoked strong reactions for and against the policy by the community. NS Ramnath, a senior journalist and co-author of 'The Aadhaar Effect', added that this would be different from what Uber tried in New York City a few years ago.

Despite the clarification at the beginning of the blog that the company won't pressurise delivery partners, many were worried about whether the partners would resort to reckless driving to fulfil 10-minute delivery promise.

On the other hand, Prashant Pitti, Co-founder of EaseMyTrip- the online travel agency operated by Easy Trip Planners replied to Deepinder's tweet calling the announcement a probable 'setup for 1st April.

While only time would tell how the 10-minute delivery pan out, alls eyes are likely to be set on the share price reaction that Zomato would face on the bourses.

(With inputs from Pooja Rajkumari)

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