Born in 2013, brainchild of an IIT-ISB alum, Pureplay Skin Sciences is a new-age, values-based, science-driven clean beauty & grooming company that believes in doing good - to people, & the world around us! Team Pureplay are a bunch of passionate, fun & pun-loving people and we know we are on to something big. Saying no to artificial beauty standards and being as real as possible is a part of our DNA. Plum Goodness products are formulated with what we call “good science”, proven plant-derived actives & lots of love. All our products are 100% vegan and 100% cruelty-free (PETA approved too!).