Turanandtarub is more than just an e-commerce store; it’s a testament to Shella Imran Bandh’s dream of preserving and promoting Kashmir’s rich heritage of craftsmanship. As a Kashmiri lady herself, Shella understands the significance of each intricately woven pashmina shawl, each delicately embroidered pheran, and each meticulously crafted piece of Kashmiri jewelry. Driven by her passion for her culture and her desire to empower local artisans, Shella embarked on a journey to bring Kashmiri handicrafts to the global stage. What started as a dream has now become a thriving platform where the world can experience the unparalleled beauty of Kashmiri craftsmanship. Our Collection Explore our curated collection of premium Kashmiri products, including: Pashmina Shawls: Wrap yourself in luxury with our exquisite pashmina shawls, handcrafted from the finest cashmere wool and adorned with traditional Kashmiri motifs. Kashmiri Pherans: Experience the elegance and comfort of Kashmiri pherans, traditional outer garments known for their timeless style and impeccable craftsmanship. Kashmiri Jewelry: Adorn yourself with our stunning selection of Kashmiri jewelry, featuring intricate designs inspired by the region’s rich cultural heritage. Each product in our collection is a masterpiece in its own right, reflecting centuries of tradition and craftsmanship passed down through generations of Kashmiri artisans. Our Commitment At Turanandtarub, we are committed to authenticity, quality, and sustainability.