Founded by Richa Kar in 2011, Zivame is India’s leading online lingerie store which offers a variety of 5,000 styles, 50 brands and 100 sizes with a valuation of $100 million. The company had so far, raised $ 9 million from IDG Ventures India, Kalaari Capital and Unilazer Ventures. Alongside, Zivame counts Ratan Tata as an investor. The site has 2.5 million unique visitors a month and sells two bras a minute. The bras are hand-sewn in Eastern Europe, Bangladesh, China, Latin America - and India, too. In December, 2015 Zivame opened a fitting lounge in Bangalore's Indiranagar to help women understand their sizes as well as guide online orders.