The 5 Immutable Laws of Digital Success for Doctors

#1: LAW OF EXCLUSIVITY:

• Patients’ choice of one doctor over another is based on differences and not on similarities.

• Doctors who differentiate their online presence from competition succeed several folds than those who do not.

• Only assured way to acquire digital exclusivity for your practice is by creating personal website & mobile apps.

• Doctors who depend on ‘me-too’ profiles of online directories (e.g. Practo, JustDial etc) embrace similarity and violate law of exclusivity.

#2: LAW OF ATTRACTION:

• Patients are attracted to clinics who provide information-intervention not just medical-intervention.

• Doctors who have their own website & app can use it to publish quality health information that patients are looking for.

• A website with high quality health content serves as a magnet to attract patients from various sources on internet (e.g. social media).

• Doctors who ignore importance of information-intervention repel patients by violating the law of attraction.

#3: LAW OF LEAKAGE:

• It takes days & months to acquire patients and a fraction to lose them.

• Every patient who visits your clinic or finds you on internet is vulnerable to loss by misleading promotion.

• Use patient-waiting-area in your clinic to promote your own website & apps instead of someone else’s website or app.

• Doctors who advertise online directories in their clinic or insist patients to download them leak their own patients to competition, sooner or later.

#4: LAW OF CONVENIENCE:

• Patient’s inconvenience in travelling or waiting to meet doctors is soon going to be doctor’s inconvenience.

• Doctors who allow patients to connect and communicate online are here to exist & thrive.

• The best way to connect and communicate with patients securely is through a personal website or app.

• Doctors who deny connectivity to patients violate law of convenience and risk loss of patients.

#5: LAW OF EXTINCTION:

• Everyone likes to upgrade in digital era. Patients are not an exception.

• Doctors who embrace changing technology to engage patients in newer ways build sustainable practice than those who do not.

• Creating a website & app that upgrades itself with new technologies and features is the most reliable way to ensure digital success.

• Doctors who do not upgrade their digital presence or rely too much on static doctor profiles risk digital extinction.

Disclaimer:

AboutMyClinic.com is India’s largest platform for doctors to automate creation of their digital exclusivity to in the form personal website & app to engage & acquire patients with information-intervention