5 golden rules for introducing your business to an online audience
Thursday August 24, 2017,
4 min Read
The digital revolution in India has encouraged many businesses to opt for their website. Two major things can be observed here: First, even the brick and mortar businesses that earlier refused to go for online operations have also started investing on the digital presence, and secondly, the businesses don’t stop at just building their own website and social media pages. They want their websites to be professionally and strategically designed to market their business and eventually increase the revenue. In short, the website creation is not just an option for the Indian businesses that want to grow- it is the mandatory condition. So, let us see the best practices to adopt while designing or marketing a website geared to make your presence stronger and increase the revenue:
Don’t be just another site by overselling
Millions of websites float on the digital ocean just like a number of huge ships and small boats that are laden with a number of items they are hawking to sell. Right from the world tour to mundane industrial tools, these sites sell almost anything under the Sun.
Being exposed to 5000+ messages geared towards marketing the product the consumer today has actually developed contempt towards commercially motivated messages forcing them to buy the products he doesn’t want. Hence any attempt at over-selling will ironically diminish your chances to sell your products or services. Besides, when everyone is overselling and you also join the bandwagon with the similar semblance- where lays the uniqueness, the innovative appeal. Instead of selling the products sell the “purpose-designed content presented in most natural format. Let genuineness guide the content and ensure that the content should be captivating, interesting and above all informative.
Content is really the king- Respect it
The content should complement the products you offer and subtly reveal it to the clients during the natural course of reading. Three things that will offer you a distinct appeal will be – the language, media, and knowledge. In fact, the aim should not be to make sales or acquire a client but to establish a definite rapport with the reader that would start a long lasting relation. This approach will help you to acquire loyalty and eventually converts readers into client. Whether you are finalising the content of the website or writing company blogs, always ensure that you should use the simple language, a beautiful flow and some genuine knowledge in your content.
Change with time
You also need to assess the present scenario identify the obliterated practices and shunning them the same time you can identify the present shift in trends and predict the futuristic strategy. That will offer eh cutting edge over your clients. For example, e current trend is to value images much more than content. People of today now need something quick that does not to be read while squinting but could be seen while effortlessly. Hence employing n infographic can be the best way pp enjoy the attention.
Graphics attract but is moderate
You should also ensure that the audience should get the swift entry while they type for any search. You can offer a number of infographics that will allow you the entry a well-designed calendar. Besides the mobile search have now surpassed he desktop search. Hence a having a mobile enabled infographic can be the best choice.
While design plays a key role in impacting the audience you need to be very careful while designing your site. The major objectives of a site are not to overstuff your site with design elements but to offer a design that is most relevant with r studying habits.
Minimalism is the Mantra
Go for minimalism when it comes to eh designing. Opt for the simple design with brand specific features. Whether it is design, content, colors or programming the minimalistic approach will offer you a good rapport with the audience and will play a major role in increasing your reach while widening the opportunities to sell. There should be a Concord symphony between the design and content. The design should caress the eyes while communicantg with the audience in a nutshell.