Indian Angel Network invests in Salesforce talent transformation & BPO firm Peel-Works

Indian Angel Network has announced an angel Investment of Rs. 3.25 crore in Peel-Works, a cloud enabled Sales Force Transformation and BPO Company based out of Mumbai.

Set up by a team of management graduates with extensive experience in the FMCG sector in the Human Resources and Sales Management, Peel-Works offers customized as well as productized solutions for very large to medium size companies in FMCG, telecom and insurance sector that conduct their business using indirect sales force.

The investment will be utilized in expanding product offering, creating technology differentiators and human capital. Productized sales force consulting and transformation solution is planned to be hosted on the cloud and will be charged on pay per use basis.

Mr Sadeesh Raghavan, an IAN member and a former top management professional at Accenture, who will be joining the Peel-Works board, commenting on why Indian Angel Network found Peel-Works worthy of investment said, “In Sachin and his team we found exceptional entrepreneurs with a passion and high energy to create a company focused on building the clients' sales force to produce measurable results for its customers. Peel-Works has a well thought through scalable strategy and with a high execution focus.”

On IAN's angel investment round from IAN, Sachin Chhabra, Founder & CEO, Peel-Works said, “We are very excited to have IAN join hands with us to build Peel-Works. In our pre investment discussions, we have already received very high quality strategic inputs and going forward, we see Peel-Works building a hockey stick growth curve with IAN's thought leadership and Networks."

”It is a privilege to work with IAN members whose real-life industry experience as our mentors will put us on a growth path. The IAN investments will help us accelerate growth, expand our technology and build it out,” Sachin added.

The IAN investors in Peel-Works include active angel investors Harish Mehta, Srikant Sastri, Saurabh Srivastava, amongst many others.

Srikant Sastri, an active investor in early stage companies and Cuntry Chairperson for Vivaki India., who led the investment from IAN and will be joining the Board of Peel-works said, “We are confident that Peel-Works will set new standards in Sales Force transformation by using analytics, especially for the indirect sales team.”

Peel-Works’ technology solution organizes information, computes performance based ratings and incentives and uses analytics to do predictive modeling and generates recommendations around promotability, skill and competency.