Yourstory
Top Picks
What if your health had a CIBIL-like score? A Hyderabad startup is building it for a decade
eKincare's decade-long bet on structured health data is becoming the backbone of corporate healthcare in India, and the implications go far beyond employee wellness.
Anuj Suvarna
What if your health had a CIBIL-like score? A Hyderabad startup is building it for a decade
eKincare's decade-long bet on structured health data is becoming the backbone of corporate healthcare in India, and the implications go far beyond employee wellness.
Anuj Suvarna
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Conversations
Featured Series
Spotlight
How Easyrewardz Is Helping Brands Prepare for the DPDPA Era with Consent-First Customer Experiences
As India's DPDPA reshapes data privacy, Easyrewardz CEO Soumya Chatterjee talks to YourStory about building consent-first, DPDPA-ready customer engagement through unified CDP, first-party data strategies, and the convergence of trust, personalization, and compliance.
Gayatri Guha
From their mothers' hands to a national market: How a website made it real
Two founders inherited skills, values, and ways of living that were never meant to become businesses until building their websites helped them reach customers far beyond their villages. This Mother’s Day, meet the women who turned deeply personal convictions into discoverable brands with Hostinger.
Surya Kannoth
FabInvest crosses Rs 200 Cr in AUM: Is fractional real estate India's next big wealth play?
Bangalore-based FabInvest has built a community of over 25,000 registered investors by making premium real estate investments accessible at a fraction of the traditional cost.
Gayatri Guha
The cost of being seen: Why Indian entrepreneurs are rethinking the internet
As platform reach declines and costs rise, Indian entrepreneurs are rethinking what it means to truly own their audience. Increasingly, they’re moving away from rented platforms to build independent digital storefronts they control.
Surya Kannoth
Spotlight
How Easyrewardz Is Helping Brands Prepare for the DPDPA Era with Consent-First Customer Experiences
As India's DPDPA reshapes data privacy, Easyrewardz CEO Soumya Chatterjee talks to YourStory about building consent-first, DPDPA-ready customer engagement through unified CDP, first-party data strategies, and the convergence of trust, personalization, and compliance.
Gayatri Guha
From their mothers' hands to a national market: How a website made it real
Two founders inherited skills, values, and ways of living that were never meant to become businesses until building their websites helped them reach customers far beyond their villages. This Mother’s Day, meet the women who turned deeply personal convictions into discoverable brands with Hostinger.
Surya Kannoth
FabInvest crosses Rs 200 Cr in AUM: Is fractional real estate India's next big wealth play?
Bangalore-based FabInvest has built a community of over 25,000 registered investors by making premium real estate investments accessible at a fraction of the traditional cost.
Gayatri Guha
The cost of being seen: Why Indian entrepreneurs are rethinking the internet
As platform reach declines and costs rise, Indian entrepreneurs are rethinking what it means to truly own their audience. Increasingly, they’re moving away from rented platforms to build independent digital storefronts they control.
Surya Kannoth
Founder First
D2C vs marketplace: What Indian founders should choose
Marketplace or D2C? Indian founders are done picking sides. Here's what's actually working in 2026!
Aasma Khan
Just In
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Founder First
Startup
D2C vs marketplace: What Indian founders should choose
Marketplace or D2C? Indian founders are done picking sides. Here's what's actually working in 2026!
Aasma Khan
Swipe Right
Leadership Lens
From almost nothing to a global pharma empire: The untold Lupin story
In a system that was oppressive to business, Desh Bandhu Gupta (DBG) built a company and enabled an industry that now supplies medicines to the world. His biographer, Manish Sabharwal, shares the story of DBG and Indian pharma.
Team YS
Leadership
Lens
From almost nothing to a global pharma empire: The untold Lupin story
In a system that was oppressive to business, Desh Bandhu Gupta (DBG) built a company and enabled an industry that now supplies medicines to the world. His biographer, Manish Sabharwal, shares the story of DBG and Indian pharma.
Team YS
Featured
SMB Story
Her Story
Social Story
Featured
Her Story
SMB Story
Social Story
Interview
AI at Scale: Powering 650M+ Users | Tech Transformers with Rahul Chari, PhonePe
In Tech Transformers, PhonePe CTO Rahul Chari explains how AI is reshaping fintech—enabling real-time decisions, automating support, breaking language barriers, and using data for personalized, secure, and inclusive financial experiences at massive scale.
Team YS
Interview
Explore
Upcoming startups of 2026 and browse them on YourStory
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Startup
D2C vs marketplace: What Indian founders should choose
The ultimate 90-day execution plan for startup founders
Don’t let these 5 founder mistakes destroy your startup
Founder's dilemma: Build for India or build for the world?
Just In
[Exclusive] Endiya Partners launches sports tournaments for India’s startup ecosystem
Startup news and updates: Daily roundup (April 29, 2025)
Women's Day: PM Modi salutes 'Nari Shakti', hands over social media accounts to women achievers
Startup news and updates: Daily roundup (January 21, 2025)
Technology
IIT Madras sets up first US centre in Silicon Valley
Cabinet boosts semicon push with two Gujarat units, investment over Rs 3,900 Cr
Krutrim announces strategic pivot to AI cloud services
Pixxel, Sarvam join hands to build orbital data centre satellite
Business Ideas
The most boring businesses in India that quietly make crores
Biggest Companies That Were Born From Mistakes and Accidents
5 Profitable small business ideas for new founders
This Indian Tree Can Make You Richer Than Sugarcane or Wheat
Books
Why reading a 500-page book is easier than you think
The 48 Laws of Power: 10 lessons from Robert Greene
Books that mentor you: 7 reads that shape your life
Struggling to let go? 5 books that help you move forward
Campaign
BharatPe’s ‘Hai Yakeen’ campaign celebrates the indomitable spirit of Indian merchants
SMB Week: How OTT has changed the face of India’s media and entertainment industry
SMB Week: Here’s how SMBs in the manufacturing sector can find opportunity in change
SMB Week: How COVID-19 catalysed efforts to build a stronger healthcare ecosystem and the role of SMBs
Story
Constitution Amendment Bill to tweak women quota law defeated in Lok Sabha
The stroke survivor who summited Mt Kilimanjaro, women owning the roads, and all-night hackathons: Top stories of the week
Countdown to SheSparks, girls’ hostels, and a woman who wears many hats: Top stories of the week
An entrepreneur, author, athlete, stand-up comic, and more: the many acts of Anu Vaidyanathan
Sports
5 Indian sportswomen who dominated headlines this month
Meet Renee Noronha, India’s youngest female Ironman, who is chasing a six-continent dream
WPL team UP Warriorz is just the beginning of Jinisha Sharma’s bigger play in women’s sport
How Pooja Krishnamoorthy made history as the first Indian woman to complete the Brazil 135 Ultra
Resources
These businesses are turning traditional Indian sweets into health-conscious versions
How brands are blending tech with tradition this Ganesh Chaturthi 2025
What to consider before taking a business loan?
Must-read business newsletters: An entrepreneur's secret weapon
Marketing & Sales
Airtel vs Jio: How India’s telecom market became a duopoly
Get started with affiliate marketing with these basic steps
Want to ace affiliate marketing? Try and avoid these rookie mistakes
Building a brand: 10 tips for creating outstanding video ads
Funding
[Weekly funding roundup May 2-8] VC inflow declines due to lower deal volume
Chiratae Ventures commits $10M for 5 deeptech startups
Pronto extends series B to $45M at $200M valuation
Ecofy raises $15M from Mirova to expand green financing portfolio
Social & Green News
Strong network of MSMEs being developed; only India can buttress global supply chain: President
PM launches Rs 24,000 Cr scheme for vulnerable tribal groups' welfare
Aiming to reduce plastic, The Body Shop to launch refill stations in India by year end
Five new animal species discovered in Tibet