Yourstory
Top Picks
Equiniti GCC aims to deliver higher value work from India, use AI with caution
The global capability centre of Equiniti in India plans to expand its scope of activity ranging from technology, services and operations as it has become key location for the company’s global financial services operations.
Thimmaya Poojary
Equiniti GCC aims to deliver higher value work from India, use AI with caution
The global capability centre of Equiniti in India plans to expand its scope of activity ranging from technology, services and operations as it has become key location for the company’s global financial services operations.
Thimmaya Poojary
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Featured Series
Spotlight
Freshworks experts reveal the three signs your IT team is ready to modernize
Freshworks experts Vish Mehta and Reddy Ramprakash break down what it takes to modernize IT service management without adding more chaos.
Gayatri Guha
The new startup stack: From data pipelines to agentic AI systems
At a Snowflake x AWS Mixer, founders and experts discussed the rise of agentic AI, decision-grade data, and the next startup stack.
Kaveri Chandrashekar
Inside VGU’s bet on Tier II founders and Rajasthan’s startup future
As India’s startup ecosystem moves beyond just metro cities, Jaipur-based Vivekananda Global University is betting that founders no longer need to leave their hometowns to build ambitious businesses.
Gayatri Guha
How Flent and Cashfree Payments are rewriting the rules of renting in India
As Flent sets out to turn renting into a managed, move-in-ready experience, Cashfree Payments is the infrastructure making it scale.
Gayatri Guha
Spotlight
Freshworks experts reveal the three signs your IT team is ready to modernize
Freshworks experts Vish Mehta and Reddy Ramprakash break down what it takes to modernize IT service management without adding more chaos.
Gayatri Guha
The new startup stack: From data pipelines to agentic AI systems
At a Snowflake x AWS Mixer, founders and experts discussed the rise of agentic AI, decision-grade data, and the next startup stack.
Kaveri Chandrashekar
Inside VGU’s bet on Tier II founders and Rajasthan’s startup future
As India’s startup ecosystem moves beyond just metro cities, Jaipur-based Vivekananda Global University is betting that founders no longer need to leave their hometowns to build ambitious businesses.
Gayatri Guha
How Flent and Cashfree Payments are rewriting the rules of renting in India
As Flent sets out to turn renting into a managed, move-in-ready experience, Cashfree Payments is the infrastructure making it scale.
Gayatri Guha
Founder First
D2C vs marketplace: What Indian founders should choose
Marketplace or D2C? Indian founders are done picking sides. Here's what's actually working in 2026!
Aasma Khan
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Founder First
Startup
D2C vs marketplace: What Indian founders should choose
Marketplace or D2C? Indian founders are done picking sides. Here's what's actually working in 2026!
Aasma Khan
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Leadership Lens
From almost nothing to a global pharma empire: The untold Lupin story
In a system that was oppressive to business, Desh Bandhu Gupta (DBG) built a company and enabled an industry that now supplies medicines to the world. His biographer, Manish Sabharwal, shares the story of DBG and Indian pharma.
Team YS
Leadership
Lens
From almost nothing to a global pharma empire: The untold Lupin story
In a system that was oppressive to business, Desh Bandhu Gupta (DBG) built a company and enabled an industry that now supplies medicines to the world. His biographer, Manish Sabharwal, shares the story of DBG and Indian pharma.
Team YS
Featured
SMB Story
Her Story
Social Story
Featured
Her Story
SMB Story
Social Story
Interview
AI at Scale: Powering 650M+ Users | Tech Transformers with Rahul Chari, PhonePe
In Tech Transformers, PhonePe CTO Rahul Chari explains how AI is reshaping fintech—enabling real-time decisions, automating support, breaking language barriers, and using data for personalized, secure, and inclusive financial experiences at massive scale.
Team YS
Interview
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Upcoming startups of 2026 and browse them on YourStory
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Startup
D2C vs marketplace: What Indian founders should choose
The ultimate 90-day execution plan for startup founders
Don’t let these 5 founder mistakes destroy your startup
Founder's dilemma: Build for India or build for the world?
Just In
[Exclusive] Endiya Partners launches sports tournaments for India’s startup ecosystem
Startup news and updates: Daily roundup (April 29, 2025)
Women's Day: PM Modi salutes 'Nari Shakti', hands over social media accounts to women achievers
Startup news and updates: Daily roundup (January 21, 2025)
Technology
Uber partners with Adani Group to set up data centre in India
SaaS company Zoho invests Rs 70 Cr in ONDC
Why Agentic AI could be the next big shift for startups, education, and healthcare
IIT Madras sets up first US centre in Silicon Valley
Business Ideas
The most boring businesses in India that quietly make crores
Biggest Companies That Were Born From Mistakes and Accidents
5 Profitable small business ideas for new founders
This Indian Tree Can Make You Richer Than Sugarcane or Wheat
Books
Why reading a 500-page book is easier than you think
The 48 Laws of Power: 10 lessons from Robert Greene
Books that mentor you: 7 reads that shape your life
Struggling to let go? 5 books that help you move forward
Campaign
BharatPe’s ‘Hai Yakeen’ campaign celebrates the indomitable spirit of Indian merchants
SMB Week: How OTT has changed the face of India’s media and entertainment industry
SMB Week: Here’s how SMBs in the manufacturing sector can find opportunity in change
SMB Week: How COVID-19 catalysed efforts to build a stronger healthcare ecosystem and the role of SMBs
Story
Niharika Jain on content creation, community, and why authenticity still wins online
How women fared in the 2026 assembly elections
Constitution Amendment Bill to tweak women quota law defeated in Lok Sabha
The stroke survivor who summited Mt Kilimanjaro, women owning the roads, and all-night hackathons: Top stories of the week
Sports
5 Indian sportswomen who dominated headlines this month
Meet Renee Noronha, India’s youngest female Ironman, who is chasing a six-continent dream
WPL team UP Warriorz is just the beginning of Jinisha Sharma’s bigger play in women’s sport
How Pooja Krishnamoorthy made history as the first Indian woman to complete the Brazil 135 Ultra
Resources
These businesses are turning traditional Indian sweets into health-conscious versions
How brands are blending tech with tradition this Ganesh Chaturthi 2025
What to consider before taking a business loan?
Must-read business newsletters: An entrepreneur's secret weapon
Marketing & Sales
Airtel vs Jio: How India’s telecom market became a duopoly
Get started with affiliate marketing with these basic steps
Want to ace affiliate marketing? Try and avoid these rookie mistakes
Building a brand: 10 tips for creating outstanding video ads
Funding
Rapido raises $240M in primary funding led by Prosus at $3B valuation
Inflection Point Ventures records 16 exits in FY26 with IRR of 41%
Cybersecurity focused AI startup Exaforce raises $125 M in Series B funding round
Dil Foods raises Rs 72 Cr in Series B round
Social & Green News
Strong network of MSMEs being developed; only India can buttress global supply chain: President
PM launches Rs 24,000 Cr scheme for vulnerable tribal groups' welfare
Aiming to reduce plastic, The Body Shop to launch refill stations in India by year end
Five new animal species discovered in Tibet