The mobile segment is on the rise in India, and startups are the ones riding the highest waves. One97 Communications Ltd., the Mobile Internet Company, acquired the Delhi-based marketing platform MobiVite, a Software as a Service (SaaS) platform that enables businesses and brand managers to create mobile websites and execute engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile marketing services to brands and agencies.
India is world’s one of the fastest growing mobile market. There will be more than 100 million mobile internet users added in the next two years. One97’s Mobivite platform will allow brands to tap this large mobile Internet audience.
Vijay Shekhar Sharma, Founder and CEO of One97, says: “We want to be the dominating force of the mobile Internet ecosystem. Bringing Mobivite to One97 allows us to accelerate our journey towards the purpose.”
“We are very excited to become a part of the One97 team! We can now offer our innovative mobile internet marketing services to larger customer base,” comments Sanjay Goel, Founder & CEO of MobiVite. “The next generation of mobile sites will be extremely sophisticated, focusing on opt-in marketing and driving sales among mobile users via its integrated business tools.”
Google’s “Let’s Talk Mobile” program has even chosen MobiVite as a key vendor to enable businesses to market mobile websites.