Digital Commerce market in India crosses US$ 10 billion mark

In the recently launched report, IAMAI has claimed that the year 2013 was the year of internet and now internet has reached an inflection point. The consolidated numbers given by IAMAI supports that internet in India is now becoming inclusive.  Internet users has grown impressively over the years, and registered a Y-o-Y of 28% in 2012 and in 2013, it registered a Y-o-Y growth of 39%. The growth of internet users has also led to a substantial growth of other digital industries such as e-commerce and digital advertising.

Overall Internet Users
Overall Internet Users


  • The impact of internet penetration has seen a huge spurt in Digital Commerce. While in December 2007, the Digital Commerce market stood at INR 8,146 crore, by December 2012 it was INR 47,349 crore. As the figure, below shows, by December 2013, Digital Commerce in India grew to a whopping INR 62,967 crore. Between December 2011 & December 2012, the segment witnessed 35% growth while the segment grew by 33% between December 2012 and December 2013.

Digital Commerce


  • Mobile Internet in India also witnessed significant growth rate. If the following chart is anything to go by, the future of Mobile Internet in India is set to growth at an exponential rate. While in 2012, Mobile Internet grew 111%, during 2013 the growth was 63%.

Mobile Users


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  • Digital Advertising has also been witnessing a steady growth. The online advertising market in India is projected to reach INR 2,938 Crores by March 2014, The year-on-year growth in 2012 was 40% while in 2013, year-on-year growth stood at 30%.
Digital Advertising
Digital Advertising Growth


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