How your domain name can make or break your business

Choosing a name for your startup largely depends upon the availability of the domain name rather than what you have decided. Hoarding domain names is not something which is appreciated by people. The psychology behind a good domain name lies in the fact how easy it is to remember and type the domain name. If you are in a business where your website is the mode of transaction (e-commerce, social networks, content sharing or any other web-based service) then it can largely impact the amount of hits and revenue of your business.

domain name(1)To make sure that people can save a few seconds on the mobile, Facebook bought the domain name for close to 8.5 million USD from American Farm Bureau Federation. Today when Google tracks its response time in microseconds, and considering the fact that most people use facebook through their smartphones and tablets while on the move, facebook probably saves the time equivalent of many man years every day.


Real estate celebrity reportedly bought the .com extension for one million USD.  All to save the effort from to .com. Dot com easily registers in people’s mind apart from the fact that nearly all browsers support ctrl+enter Though saying that this was the sole reason for Housing to move to dot com might be an overstatement.

To save the time of our hard working programmers, bought for 12,600 USD in September 2012. Though the name is not popular but it is a strategic investment. which is a competitor to DropBox has a huge advantage in terms of its domain name and the ease of use. reportedly bought this for a close to 9,00,000 USD.

Another interesting story is of the domain name which was initially used for advertising and had several lawsuits against it before finally being sold for 13 million USD to an undisclosed buyer.

Well we spoke about the advantages of having the right domain name, but the fun begins when you see the amount of damage a domain name can do if it is not well thought out.Don’t believe us? Check out the following domain disasters and judge for yourself.


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Domain Name Actual Business/Website Name Winters Express Speed of Art Old Man’s Haven Bitef Art Cafe Pens Island Dickson Data Benjamin Dover’s Website Therapist – Your guide to wellness Kids Exchange La Drape


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About the author

A Software Engineer by education, Aditya has been a Workshop Consultant with The Times of India and later on was a Cloud developer with CSC India Pvt. Ltd. Apart from coding, he has a keen interest in analyzing stock market movements and often forgets the outer world once he starts reading. You can follow him on Google+ and Twitter at @adi_bhushan. You can reach out to him at".

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