Why Your Startup Needs a Great Design: An Interview with Jared Booye

In a recent interview from Startup Grind in Mountain View, California, Jared Booye from Zumeo Designs chats with Murray Newlands about why the aesthetic of your startup is such an integral part of your company’s success.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Zumeo Designs is a design firm based in Silicon Valley that works with a lot of startups to make sure that their design is perfectly tailored for the company and its mission.
  • Jared explains that a lot of people take the element of the visual first impression for granted, because although your product may be an incredible tool, people won’t want to use it if it doesn’t look good.
  • For Jared, a quality design is synonymous with a great user experience and ease of use. He says that users interact and engage with a product in order to make their lives easier, more productive, and more efficient and if your product does this, chances are you have a good design.

If you have any questions after watching the video, feel free to ask them in the comments section below!

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About the author

Murray Newlands is YourStory’s US Correspondent and Deputy Editor of Search Engine Journal. Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups and has authored several books.

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