Startup Advice

The Benefits of Startup Accelerators: An Interview with Krystyl Baldwin

krystyl baldwin

In a recent interview from San Francisco, California, Krystyl Baldwin from S3 Accelerator talks with Murray Newlands of YourStory about her experience of marketing the S3 startup accelerator and the key features that startups are looking for in these types of environments.

The S3 Accelerator is a virtual startup accelerator that focuses on marketing and traction and is designed for early-stage startups.

To find out more, watch the full interview below:

There are some key takeaways from the video:

  • In the interview Krystyl talks about the benefits of being a part of a virtual accelerator. Virtual accelerators such as S3 enable startups to establish relationships with investors and mentors in Silicon Valley, no matter where they are located in the world.
  • According to Krystal, Facebook remains one of the main marketing channels in 2014. She says that the biggest trend in Silicon Valley right now is the rise of startup accelerators and incubators that aim to help startups find success.
  • Krystyl also talks about her experience of working with Brian Solis on various projects, including his personal branding and what it took to establish the reputation and the business that he enjoys today.

  • Free Download: ‘A beginner’s guide to app store optimization’

  • Ms. Baldwin emphasizes the importance of going to networking events and getting out of your social circle in order to make new connections and succeed in business.

For more information please email Krystyl at or follow her on Twitter @krystyl.

About the author

Murray Newlands is YourStory’s US Correspondent and Deputy Editor of Search Engine Journal. Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups and has authored several books.

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