VWO acquires Concept Feedback : Now get feedback from a vast community of UX experts

The Indian bootstrapped poster-boy startup, Wingify (VWO) has acquired a leading US based web design and user experience community startup, Concept Feedback to provide additional assistance to their brand marketing clients.

Brands have been engaging with the Concept Feedback’s 26,000 website design expert community for feedback on various aspects of their website. The community has been really helpful to brands giving vital recommendations on website designs, usability, copy, strategy and other key elements that impact brands’ ability to convert business online.

Concept Feedback aligns with VWO’s flagship feature IdeaFactory, which is a curated library of more than 300 testing ideas and case studies for website optimization and conversion tracking.

Wingify scaled to more than 75 countries without raising any venture capital

Why the acquisition?

Marketers globally have been using VWO solutions to improve their website conversions. The internal data from Wingify team shows that the majority of marketers seek out A/B testing to improve website conversions, yet the biggest barrier to implementing those tests is lack of testing focus areas.

The acquisition is also strategic considering the fact that most brand marketers today are struggling to design long-term A/B testing plans.

Post acquisition, the offerings from Concept Feedback would be steadily combined with the VWO website testing platform, with Concept Feedback continuing to operate independently.

Sharing the reasons behind this acquisition and alignment of the unified solution, Paras Chopra, Founder and CEO at Wingify, said

As brand marketers begin to realize there is a quick and easy way to perform optimization tests, their next logical step is to expand into new test areas, as we’ve seen with the emerging ‘Power Tester’ class – people who consistently launch multiple website tests per month to increase conversions and revenue.

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What’s the value add for users?

Wingify’s VWO has always been the go-to product for brand marketers globally for their various A/B testing experiments to drive more business online.

But now with the combined solution of VWO and Concept Feedback, brand marketers and executives associated with conversion rate optimization have access to constant inflow of fresh and new ideas from the vast community in addition to the already available various case studies on VWO’s platform.

It good to notice that both these teams share the same vision to improve the access to ideation and best practices for elevating brands’ website performance. This factor plays a very critical role when the teams get amalgamated into each other.

We wish all the best to the team at Wingify. We are proud of you. 

Do check VWO's website.