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David Aaker

David Aaker, the vice-chairman of Prophet, a brand and marketing consultancy, is the author of over 100 articles and 16 books, the most recent of which is Brand Relevance: Making Competitors irrelevant. He blogs at http://davidaaker.com from which this article was taken with permission.
  • 18th May 2014
    Why You Must Prove Your Brand Has Asset Value
    Resources
  • 17th Jan 2014
    Can employee policy lead to customer loyalty? Costco & HP prove it can
    Opinion
  • 13th Jan 2014
    Need a Digital Role Model? Consider Burberry
    In Depth
  • 6th Jan 2014
    What can Entrepreneurs Learn from Apple's Secret Weapon
    In Depth
  • 24th Dec 2013
    Diaspora Marketing—A Market Entry Route
    In Depth
  • 23rd Dec 2013
    David vs. Goliath: Who Knew the Underdog Has the Advantage?
    In Depth
  • 22nd Dec 2013
    Achieving Creative Confidence: Seven Suggestions
    In Depth
  • 21st Dec 2013
    Secrets of Social Media Revealed 50 years ago
    In Depth
  • 20th Dec 2013
    Two Emerging Charismatic Brands
    In Depth
  • 19th Dec 2013
    What Is Brand Equity and Why is it Valuable?
    In Depth
  • 16th Dec 2013
    Which Firm has the Best Brand Portfolio Strategy?
    In Depth
  • 9th Dec 2013
    7 Brands I Admired in 2013
    In Depth