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Started in 2022 in Bangalore, Newme is a fast-fashion D2C brand offering affordable multi-category casual wear for women. The target market of Newme includes women in the 18-24 age group across India and Southeast Asia. They focus on Tier-2 and Tier-3 cities in India like Indore, Jaipur and Lucknow. Similar to Shein, one of the most downloaded fashion app globally, Newme follows a data-led approach to identify trending designs and patterns to optimize inventory.