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At a recent speech, Jack Ma, Founder and Executive Chairman of Alibaba Group, had an interesting story to share about Alibaba’s early pitches to VCs, Fifteen years ago, I was talking with venture capitalists, hoping that I could find somebody to invest in Alibaba. They said: in China don’t even bother talking about e-commerce, you […]
11 Jan 2016
Talent assessment and analytics firm Jombay said it has raised funding from VentureWorks India, led by ex-Goldman Sachs MD Keshav Sanghi and the Chairman and founder of Systems Plus Group of companies, Nikunj Jhaveri. Jombay did not disclose the details of investment. After establishing its product expertise in psychographic assessments for recruitment and promotions, this […]
27 Oct 2015
SilverPush, a Gurgaon-based technology enabled marketing platform has raised USD 1.25 (Rs.8.2 crore) million in pre-series A round from Japan based fund, M&S Partners and existing investors IDG Ventures and 500 Startups. The total amount of fund raised by the startup till date is USD 2.5 million (Rs 16.4 cr). In April 2014, SilverPush had […]
23 Sep 2015
Nestle is currently being trashed over its silence. I wouldn’t be so harsh. When you are taking stock of a crisis, silence is a very good idea. In fact, it is better than kneejerk reactions and jingoism. There are thumb rules in life; and they apply to marketing as well. What you do not say […]
12 Jun 2015
Considering the number of food ventures started by IITians (Box8 and Frsh being the latest), it may be no coincidence that we have yet another food venture from an IITian. A common problem faced by the large population of students and working singles who stay away from their families to study and work in a different city is […]
13 May 2014
In the hyper clutter space of advertisement what differentiates a good ad is interaction. The important thing is that once a brand has been able to catch people’s attention through an ad, they just can’t afford to waste the opportunity. This is where digital marketing ads a lot of value. The medium lends well to […]
18 Feb 2014
Neo Milk Products, a Manesar, Gurgoan based venture is a five-year old dairy company which was in the business of making sweet condensed milk for industrial use and bulk Dahi for HoReCa(hotel, restaurant & catering business) sector, it also had facilities to process milk that could be used to make other products as well. However when they decided to focus attention on the B2C side of the business, they started operations of value-added dairy products in March 2013. In May 2012, Neo came under the umbrella of Mumbai based PE firm – Ambit Pragma and now the unit is 100% owned by them.
17 Jul 2013