Performance Marketing Manager

Bangalore, India

Job Description

YourStory is looking for performance marketing manager who would drive new user growth through Paid Media Channels. As a member of the Marketing team, you would be responsible for helping build and manage campaigns across a variety of digital channels, working with cross functional teams to support YourStory’s critical campaigns. This is an excellent role for candidates having 3 to 5 years of relevant experience in Marketing or Online Acquisition Marketing.

Roles and Responsibilities:

  • Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search) in an efficient way
  • Use a data driven approach to manage campaigns and derive insights on strategy and performance
  • Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing strategies
  • Track and Manage marketing spend efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns
  • Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI
  • Set up and monitor analytical dashboards and give insights of key areas of importance. Use this to recommend performance optimization methods
  • Maybe required to liaison with the editorial team on need basis
  • Coordinate with Account Leads to achieve goals and ROI targets
  • Set up daily performance reports to analyze the performance and optimize campaigns

Skill Sets Expected:

  • At least 3 to 5 years of experience in Digital or Social Media Advertising
  • A strong hold on Web Analytics, A/B Testing, and metrics driven marketing
  • Strong analytical ability
  • Outstanding ability to think creatively, identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Excellent verbal and written communication skills
  • High levels of integrity, autonomy, and self-motivation
  • Comfort in a fast-paced, entrepreneurial, start-up environment
  • High levels of proficiency with Excel/Google Sheets and PowerPoint/Google Slides

Expected number of positions: 1

How to apply?

Send an email to with the subject line "Application for [Performance Marketing Manager]"

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