Paid Marketing Manager

Bengaluru, India

YourStory’s Digital Marketing Team is looking for a Paid Marketing Manager who is passionate about ROI, CPCs, App Installs, Subscription and Lead Generation.

We are looking for candidates with a minimum of 2 to 3 years of experience who will work closely with the Different teams including Captable (our paid subscription division), Client Delivery and Product teams. The candidate should be a team player, a self-starter, and a disciplined worker.

Paid Marketing Manager duties and responsibilities:

Lead and support the implementation of our paid marketing strategies

Examine correlations between prospecting activities, revenue, and budget

Measure and optimize our paid marketing using various dashboards & reports

Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition

Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs

Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs

Coordinate, supervise and inspire members of our paid marketing team

Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

Monitor market intelligence and keep track on competitor movement and market situation

Paid Marketing Manager requirements and qualifications:

Previous working experience as a Marketing Manager for 3 years.

A proven track record of successful marketing campaigns

In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks

Hands-on experience in handling marketing budgets and forecasting/reporting results

Outstanding communication, presentation and leadership skills

Excellent organizational and time management skills

Strategic thinker with great analytical skills

How to apply?

Send an email to hr@yourstory.com with the subject line "Application for [Paid Marketing Manager ]"

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