YourStory partners Social Media in Business Conference on May 21st in London

The Social Media in Business conference (SMiB10), is for key stake holders, policy makers who understand a fundamental shift is taking place in how corporates communicate. The conference examines how social media culture and social networking platforms are having a major impact on business communication, practices and processes.

How can these tools be utilised, how can you employ strategies within your company to increase profitability, sustain reputation and empower your employees to be brand ambassadors. Indeed should you employ internal social networks within your own organisation as a means of facilitating a sharing community amongst your employees, or should you use public open platforms?

SMiB09 Speakers ranged from a variety of industries and organisations such as Maz Nadjm, (Online Community Product Manager, BSKYB), through to Tim Callington (Communications Consultant at Edelman), business development with Peter Crosby (COO of Viado Europe), brand engagement with Eaon Pritchard (Head of Digital at Geronimo), PR with Neville Hobson and Katy Howell, social media enterprise with Steve Lamb of Microsoft and sentiment and intent with Mark Redgrave of OpenAmplify. SMiB10 will match this level of expertise and multiply it.

The next conference is taking place May 21, 2010 in central London, where a diverse collective of brilliant minds will be gathering to discuss and share the UK's best practices concerning the social web.

The theme for 2010 is Community Relations 2.0.

SMiB is not your normal "run of the mill" conference, we are an agile progressive Web 2.0 style conference where the conversation and interaction begins well before the event day, and continues long after. We'll provide you with an outstanding, exciting, far-reaching and in-depth educational experience utilising social media experts who are experts in the true sense of the word, with proven track records of social media application in a business capacity.

If you are interested in networking with the UK's cream of the crop social media experts, looking for key strategic business insights, answers to organisational challenges you must come along to Social Media in Business '10 where we will host you for the day, and educate you.

• twitter tag: #smib10
• twitter page: http://twitter.com/smibevents
• Speakers list: http://twitter.com/smibevents/social-media-in-business
• facebook: http://www.facebook.com/pages/Social-Media-in-Business/107631142686