A Day In The Life of Sampad Swain, Founder, Instamojo

This article is a part of our series of articles about “A Day in the Life of An Entrepreneur” 

An entrepreneur lives a very curious and satisfying life. It is frustrating at times; for her/himself or sometimes for people surrounding the entrepreneur but it is all a part of the wonderful journey and we at YourStory, celebrate it. Meet one such man, Sampad Swain. A serial entrepreneur, Sampad loves building stuff and is currently working on Instamojo- a one-click checkout system for the web. We got in touch with him to find out how his typical day passes (please note: there is no typical day with a startup).

Here’s a quick fire Q&A followed by a timeline.

YS: How many hours do you work on an average a day? 

Sampad: We work 10 hours at office. Rest 6-8 hours from home (before and after office).

YS: Are Sundays off?

Sampad: We keep Sundays as office holidays — but we are remotely working mostly.

YS: What are your views on work-life balance?

Sampad: Work-life balance is for a businessman; not for a startup entrepreneur.

YS: When you were about to startup, what did your family say?

Sampad: I was always sure about my priorities — so family had very little to say. But they are mostly supportive.

YS: How big is your team? What kind of a work culture do you maintain?

Sampad: We are now 4 people working full-time. We are kind of people who don’t take ourselves too seriously — that makes up for a very informal setup.

YS: Views on social media. How addicted to FB, Twitter, etc are you?

Sampad: If you look at each of the team members tweet count, you’ll get the answer. But in short, we are growing-up with social media.

[Team: Aditya Sengupta (@Sengupta), Akash Gehani (@rockball13), Harshad Sharma (@hiway) and Sampad Swain (@Sampad) ]

YS: How do you look at Media in India? Both online and print.

Sampad: I believe in democratization of media — guess online is where my heart & mind is.

YS: Favourite book, movie and cuisine.

Sampad: Book: Into the Wild | Movie: Thank you for Smoking | Cuisine: non-chinese food

YS: What’s your favourite pass time?  

Sampad: Recent one is browsing through dark alleys of Quora. (We double that)


7AM- still sleeping (mostly).

9AM- checking emails/updates

11AM- product related work.

3PM- talking to users/partners/customers (offline and online)

[Is there a small afternoon nap? “Sorry, I don’t have anything called nap in my schedule ever.”]

5PM- product related work.

8PM- check emails (again).

11PM- product testing/usability and related stuff.

2AM- reading up on news/updates.

Well, that is how a busy entrepreneur spends his day. Is your head nodding in agreement?

Coincidentally, Instamojo is also a Tech30 company and a very promising startup worth keeping an eye our for. Know more about Instamojo.


Jubin Mehta

Jubin Mehta

Jubin is an old timer at YourStory. Deeply entrenched in the Indian startup ecosystem, he has written about more than 1000 startups. With an engineering background and a keen interest in data analysis, his passion for writing and entrepreneurship makes him a perfect match for Yourstory. He operates from the mountains in Dharamshala where he also runs a hackbase. He can be reached on Twitter @jub_in and on mail at jubin@yourstory.com