Unmetric, the social media benchmarking company today announced the launch of ‘Unmetric Agency Platform’, a way for any agency to see how their current and potential clients stack up to the competition on the most popular social media platforms.
“Today, every marketer is both overwhelmed and overjoyed with big data options. Unmetric is an important platform in not only helping us manage the volume, but also allowing us quickly identify trends, issues and insights across the social media landscape,” says Paul M. Rand, president and CEO of Zocalo Group, a digital marketing agency and current Unmetric customer.
Unmetric launched its social media benchmarking platform for brands in April 2012, and is already working with many notable companies, including Subway, Citibank, Campbell’s and Suncorp. Unmetric unveiled its Agency Platform to bring the same benchmarking platform to agencies, while taking into account that firms have different needs when it comes to monitoring and gathering data on social media. Based on conversations with agency groups, Unmetric saw a need to restructure its product offering to match an agency’s working model.
For digital agencies, it’s important to understand the social media strategy of current clients, as well as that of new business prospects. Identifying how competing brands and potential clients are utilizing Facebook, Twitter, YouTube and Pinterest can give executives a leg up on the competition when it comes to what’s working and what’s not on social media.
The Agency Platform allows for multiple users to monitor the brands that are relevant to them when it matters most. As clients come and go and new business pitches come up, it’s easy for a user to swap brands in and out.
Unmetric’s database includes over 5,000 global brands, and it’s growing. Agencies can access unlimited historical data for any of the brands they choose to monitor from the date it was added to the database. Unmetric’s Agency Platform still offers the same analytics to agencies looking for social media benchmarking as it does for brands on Facebook, Twitter, YouTube and Pinterest.