Valley based Indian Techies and Stanford grad launch Phisix Fashion Labs, develop a 3D Visual Technology

PhiSix Fashion Labs is a part of the series of startups we're covering under "Silicon Bridge" which puts focus on startups which have a India-US connect.

Buying apparels online is still a block for many shoppers. Although the trend has picked up, the perfect size and fit still remains an issue. There have been efforts to replicate the feeling of trying out the garment but a satisfactory technology has still not evolved (Myntra recently acquired FITIQUETTE). A step in this direction, PhiSix labs is the brainchild of Mihir Naware, Jatin Chhugani and Jonathan Su.

Jonathan is the CEO and holds a PhD. in Computer Science from Stanford University while Jatin (CTO) is a PhD. in Computer Science from John Hopkins University. Mihir is an MBA in strategy and marketing from Kellogg School of Management with 7+ years of experience startegy consulting and R&D and takes care of Business Development.

A team of pedigree, PhiSix Labs has developed an online apparel 'look' and 'fit' technology to power up the online apparel marketing and sales efforts. "Our company was born from personal dissatisfaction with the current process of online clothes shopping and a strong desire to avoid trips to malls," says Mihir. The 3D visual technology and apps allows shoppers to try on clothes before they buy online, and make sure that they always find the best ‘look’ and ‘fit’.

Some points that PhiSix considers themselves to be one up on:

Scalability: The technology can generate an accurate 3D model of a garment from just 2 flat images of the front and back. This capability allows PhiSix to digitize entire inventories of hundreds of thousands of SKUs in a rapid, cost-effective way.

Photorealistic Visual Quality: Their Hollywood-tested cloth simulator generates photo-realistic 3D interactive visuals of garments on bodies, something none of our competitors can deliver.

Mobile and Tablet Friendly: The products have been engineered to deliver full visual quality on smartphones and tablets.

Rich Visual Assets for Fashion Websites: Phisix claims to generate a whole host of image and video assets at 100X less cost and 100X the throughput of actual photoshoots. These include digital catwalks, interactive 360 viewer, dynamic zoom as well as texture and color swapping.

PhiSix is currently working with 7 customers including a large e-tailer in India. "We see a huge potential in India for such a technology. In a country where people are just starting to buy online (at scale), these kind of technologies will help getting more people buying online," says Mihir. PhiSix will be concentrating both on the US and India but strong India ties of the founders and a massive market may make them tilt priorities towards India.

The valley based company is currently bootstrapped and looking to raise a round of funding. More about their product on their website.

Techsparks 2013, the largest technology product startup recognition platform of India KickStarts on May 18. Join us for this 7 city startup extravaganza!