Olacabs celebrates Christmas by launching service in Goa

OLATo capitalize most on the Christmas and New Year celebrations, Mumbai-based cab aggregator and point-to-point cab service Olacabs has just launched operations in Goa. This is their sixth destination after Mumbai, Delhi-NCR, Bangalore, Pune and Chennai.

Customers can book an Olacab online or call them on the Mumbai contact number 022-33553355. Services provided include hour-based local rental services for half-day and full-day use, given the party season. The Tiger Global funded company decided to launch during the holiday season as the requirement for cabs is acute during this period. For first time users in Goa, OlaCabs is extending a discount of Rs.500 as a New Year offer. Besides hour based rental service, it will soon launch point-to-point services in the city.

Olacabs plans to get over 250 cabs on its platform in the next 6 months in Goa. The company has over 7000 cabs attached to its fleet across Bangalore, Mumbai, Delhi-NCR, Pune, Chennai and Goa. The company claims to have 40% monthly growth when it comes to bookings and attend to over 10,000 customer calls per day.

Bhavish Aggarwal

Bhavish Aggarwal, CEO and Co-founder of Olacabs said, “Tourism is the heart of Goan economy and the state hosts guests from all over the world throughout the year. As we get deeper into the work-life aspect of our customers, it makes more sense for us to engage with them in every other aspect of their life.”

In an earlier interview with YourStory, Bhavish Aggarwal, CEO, Olacabs had said that the company is experiencing 100% quarterly growth in terms of booking via mobile app since August 2012. While the  app saw upward of  2 million visits across Android and iOS, the web-booking platform had over 5 million visitors in the last year.

The company was founded in 2011 by two IIT-B alumni Bhavish Aggarwal and Ankit B. Currently close to 25% of their overall bookings happen through mobile apps. The average ticket size for its city taxi hovers around INR 400.

Free Download: ‘A beginner’s guide to app store optimization’

About the author

Starting his career as a crime reporter with 'The Indian Express', Jai Vardhan is a storyteller, erstwhile entrepreneur and a habitual prankster. He is inclined towards entrepreneurship, philosophy and startups, not necessarily in that order. He likes connecting the dots, breaking news, nose and beliefs - ‘To wake up in life one must fall asleep’.

Leave a Reply

Write your story
Share your stories with us and inspire others like you!

Free Download: 'A beginner's guide to app store optimization'

Never Miss a Story — Follow Us

Most Popular

Sign Up for the daily YS Newsletter for all the latest updates