Marketing & Sales

Tips for Being a Startup Advisor: An Interview with John Boitnott

In a recent interview from the Startup Grind conference in Mountain View, California, John Boitnott from chats with Murray Newlands about being an advisor to a startup and how you can help emerging companies become successful.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • John has been an advisor to startups for the last 4 years, specifically in the area of social media and marketing. His focus is typically on generating more traffic, helping improve SEO, and overall doing better business.
  • In the interview, John offers his personal tips for other advisors to use in their daily work with startups. He says that patience is the number one virtue that all advisors must possess, but that you also can’t be too sensitive. He says that because smaller companies are often moving at a breakneck pace to accomplish their goals, they may ask for your advice in a particular area, but never actually utilize that advice as a result of oversight. John explains that maintaining a level head and being patient with employees is paramount to being a good advisor.

  • Free Download: ‘A beginner’s guide to app store optimization’

If you have any questions after watching the video, feel free to ask them in the comments section below!

About the author

Murray Newlands is YourStory’s US Correspondent and Deputy Editor of Search Engine Journal. Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups and has authored several books.

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