Bangalore-based digital CRM firm Vizury today announced a $16 million Series C funding round led by Intel Capital with participation from Ascent Capital and existing investors, Nokia Growth Partners and Inventus Capital Partners. This brings the total funds raised by Vizury to $27 million; Ojas Ventures had participated in the two earlier rounds (Read about the series B fund raise)
Vizury was founded in 2008 by Chetan Kulkarni, Gaurav Chindlur and Vikram Nayak. It helps marketers secure customers-for-life through personalized marketing solutions. Vizury has offices in Bangalore (HQ), Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai, Seoul and Tokyo. The funds will be used to drive product innovation on their mobile and cross-channel propositions and to scale operations in existing markets, especially in China, Japan, LATAM, Middle East and Korea.
Last year, Vizury launched a mobile advertising retargeting product, MobiConvert, which includes mobile web and app retargeting on both iOS and Android devices and conversion features like app deep linking and click-to-call. The entire product suite across mobile and desktop is powered by Vizury’s big data platform which processes over 30 terabytes of data daily, including purchase intent data of nearly 500 million users and tens of billion dollars of retail transaction data. Meaningful insights derived from this data is used by Vizury’s proprietary bidding and recommendation algorithms to process over 5 billion daily bid requests to precisely target and engage users with highly personalized 1:1 messages.
“Big data analytics is primed for take-off with the ad-tech ecosystem providing a major impetus,” said Sudheer Kuppam, Managing Director, Intel Capital APAC Region. “Vizury understands how data and technology are shaping the consumer marketing & advertising industries and is emerging as a leading player in the space, he added. The investment led by Intel Capital will help Vizury take advantage of this big data opportunity.
Vizury was among the first multi-national ad-tech companies to enter China in 2009 where it now has strong advertiser relationships and a high caliber local team.
“Our emphasis, right from day one, on staying invested in challenging markets like China and Japan, and offering deep industry-focused solutions to enterprise clients has helped us get leadership positions in these markets,” Chetan said. With a 400% CAGR, Vizury is one of the fastest growing tech companies in Asia.