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A year of Made in India apps, and a promising future for Indian startups

From online learning and casual gaming to podcasting and stock trading to mental health assistants and job search — YourStory’s weekly App Friday column held a mirror to all the key trends of 2020.

A year of Made in India apps, and a promising future for Indian startups

Monday December 21, 2020 , 3 min Read

The year 2020 was the year of Made in India apps. Following the ban of hundreds of Chinese mobile apps by the Indian government, many local app developers joined the ‘Aatmanirbhar Bharat’ bandwagon to create the Indian alternatives of these banned apps.


From online learning and casual gaming to podcasting and stock trading to mental health assistants and job search — YourStory’s weekly App Friday column held a mirror to all the key trends of 2020.

best of apps

According to Pankaj Makkar, Managing Director of Bertelsmann India Investments, as the curtains are drawn over the year, one can predict a more stable future for the Indian startup ecosystem.


He adds, “If we all thought that India would have X number of unicorns, we feel this will become 2 to 2.5X unicorns... Businesses that have come in after 2015 are operating very sensibly in terms of unit economics, burning cash, and more. This translates into building very sustainable businesses that are valuable and may offer a good exit at some point.”

Pankaj Makkar

A research conducted by Mastercard states that 93 percent of girls (aged between 12 and 14) surveyed said they are interested in pursuing a career in STEM, of which 38 percent said they may not take up a position as the industry is male-dominated. 


This reflects the urgent need to recognise accomplished women in the field to show women can make it and rise in the world of STEM. Get inspired by these women who are making the world more exciting through their unique innovations

women in tech

(From L to R clockwise) Aaksha Meghawat, Sasikala Devi, Rashmi Mogha, Padma Priya Gaggara,

Maggie Inbumuthiah, Jaya Jagadish, Supriya Rathi Bagri.


How fintech players can increase digital payments

YS Learn - Vishal Anand Kanvaty

Vishal Anand Kanvaty, NPCI

Vishal Anand Kanvaty, Chief of Innovation at NPCI, talks about what fintech players can do to deepen digital payment penetration.



Mark Kahn on founder resilience 

Mark Kahn Omnivore

Mark Kahn, Omnivore

Mark Kahn, Managing Partner, Omnivore – one of India’s first sector-specific VC funds, tells what he looks for in startups.



Story of a resilient startup ecosystem

Alok Goyal and Ruchira Shukla

Stellaris Venture Partners' Alok Goyal and IFC's Ruchira Shukla spoke about lessons learnt in 2020 and what holds true for 2021.



The startup building Made in India superbikes

Ultraviolette

Narayan and Niraj, founders of Ultraviolette

Founded in 2015, Ultraviolette is a Bengaluru-based EV company that is building an ‘aspirational’ superbike for the Indian market.



How to make a crisis work and other lessons

100X.vc podcast

Listen to Sanjay Swamy and TN Hari on 100X Entrepreneur Podcast as they talk about their new book on managing crisis and more.



Meet SocialStory’s top 10 pandemic heroes

NGO food

As the year comes to an end, SocialStory remembers the top 10 pandemic heroes, who have been in the forefront, helping those in need.



Croatian startup Infobip serving WhatsApp

Product Roadmap - Infobip

Harsha Solanki

This week's product roadmap features Infobip, a global cloud communications platform, which started its origins in a small town in Croatia.



Indian brands that pivoted amid COVID-19

Year ender pivot and persist

To overcome challenges posed by COVID-19 in 2020, these brands pivoted their business models to survive and succeed.



Quote of the week: 
“For the VC industry, 2020 was full of chaos. I hope 2021 brings a lot of good news and stability across all areas. Vaccines are coming, and once they start administering them under emergency use, we will be at the end of the COVID period.”
Pankaj Makkar, Managing Director of Bertelsmann India Investments

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