Salesforce records double digit growth rate in India
The expansion of the Salesforce business in India is also coupled with the latest development in the area of technology, especially generative artificial intelligence (GenAI).
Cloud software company Salesforce has recorded a double-digit growth rate in the Indian market as it looks to further expand its reach among large clients and SMB enterprises.
Salesforce India Chairperson and CEO Arundhati Bhattacharya said the company is growing at the high teen level in the country, and India is the fastest-growing region for Salesforce globally. She made these remarks during an interaction with media persons.
, which counts Air India, HDFC, and Mahindra Group as its clients, sees increased demand for its digital customer experience technology platform as one of the key growth drivers.
The India operations of Salesforce include technology operations and sales. It has over 9,000 employees in the country across six locations with technology centres located in Hyderabad and Bengaluru.
Bhattacharya said the establishment of its data centre in Navi Mumbai gives them a foothold in the regulated sectors such as banking and insurance where privacy of information is a key priority.
The expansion of the Salesforce business in India is also coupled with the latest development in the area of technology, especially generative artificial intelligence (GenAI). The CEO felt that India has the advantage of leapfrogging into the arena of GenAI due to the availability of talent and capability.
She went on to further add that the availability of the India Stack technology platform is another advantage for the country which has been deployed as Aadhaar and UPI. This platform is complementary to GenAI technology.
According to Bhattacharya, around 91% of Indian enterprises want to use GenAI, which is expected to drive productivity and reduce costs. “The biggest innovation is in GenAI, and we are becoming partners for the digital transformation of the clients,” she remarked.
On the concerns over job loss due to the implementation of GenAI technologies, the Salesforce India CEO said the nature of jobs might change, which might require certain reskilling and upskilling. Though she added overall there would be a positive impact and might lead to newer job opportunities.
(The copy was updated for clarity.)
Edited by Affirunisa Kankudti