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While commuting on the yellow line metro in Delhi, I discovered a guy next to me wearing a jacket and shoes of a well-known pure-play online brand. This prompted me to ask him his reasons for buying that brand and his experience with the products. “Online private labels offer contemporary style and comfort almost similar […]
30 Dec 2014
The online fashion brand from India, Yepme.com has on-boarded the famous Bollywood actress and model Esha Gupta as its brand ambassador. Esha will endorse Yepme’s women’s wear line in a new television commercial featuring Yepme’s latest Spring-Summer Collection 2014. Launched in August 2011 by IIT, IIM alumni, Vivek Gaur (ex Unilever), Sandeep Sharma (ex Accenture) […]
28 May 2014
In its detailed report on Indian e-commerce sector released last month, Accel Partners predicted a strong growth in the fashion category. Fashion e-commerce GMV doubled since 2012, the report noted, adding that 35% of online GMV in 2016 will be influenced by women. Baggout, Delhi-based startup which helps online shoppers spot a good deal across […]
14 May 2014