Fiverr CEO reveals 8 jobs AI may kill off, Including his own

Artificial intelligence (AI) is set to disrupt white-collar employment in a significant way, according to Fiverr CEO Micha Kaufman. In a recent internal memo to employees, he outlined several professional roles he believes could soon be automated—including his own—if current trends in AI development continue.

Roles at risk of AI disruption

Kaufman identified eight job categories he believes are particularly vulnerable: programmers, designers, product managers, data scientists, lawyers, customer support agents, salespeople, and finance professionals. These roles, which rely heavily on structured problem-solving, decision-making, and communication, are now being automated with large language models and generative AI tools.

Even executive leadership may not be exempt. “My job as a CEO is also likely to be replaced,” Kaufman stated, suggesting that strategic decisions and operational oversight could one day be managed by AI systems.

Upskilling urged across teams

In the same memo, Kaufman called on employees to begin upskilling in AI technologies immediately. He encouraged teams to learn and experiment with the latest tools relevant to their functions, and pointed to emerging roles—such as prompt engineering—as critical for future relevance.

“LLM and GenAI are the new basics,” he wrote. “If you’re not using them as experts, your value will decrease before you know what hit you.”

The advice aligns with broader workforce trends. According to the World Economic Forum, 44% of workers’ core skills are expected to change by 2028 due to technological advancements.

Corporate responses remain mixed

While many companies are integrating AI into operations, others have encountered challenges. A recent survey by HR analytics firm Orgvue found that 55% of employers who laid off workers in favor of AI later regretted the decision, citing poor planning and lack of infrastructure to support the transition.

Some CEOs have publicly endorsed AI as a hiring alternative. Shopify’s Tobi Lütke recently said the company would only hire for roles where a human clearly outperforms AI, reflecting a growing shift in executive mindset.

What this means for the workforce

The memo reflects a growing consensus that AI will not only augment work but, in many cases, replace it. Experts say the most resilient workers will be those who adapt by combining domain expertise with fluency in AI tools. Rather than resisting automation, professionals are being urged to collaborate with it.