Flipkart Ventures backs AI-led startups Alive, Keploy
Flipkart Ventures has backed Alive and Keploy, giving the AI-focused startups capital, mentorship and access to its broader ecosystem as they scale in India.
Flipkart Ventures has invested in two early-stage startups, Alive and Keploy, as artificial intelligence moves deeper into both consumer services and software development.
The investments give the startups capital as well as access to Flipkart’s mentorship, operational expertise and wider ecosystem, signalling a model of corporate venture investing that is focused on practical support alongside funding.
“India’s startup ecosystem continues to produce founders who are using technology to solve real-world problems and build new consumer experiences. Alive and Keploy reflect this ambition, with differentiated ideas and a clear vision for growth,” Nishant Verman, SVP, Corporate Development and Partnerships at Flipkart, said.
Alive is focused on the consumer side of the opportunity. Its platform uses an AI-powered technology stack to design, build and distribute curated lifestyle experiences. It currently lists more than 500 live experiences across Bengaluru, Mumbai, Delhi-NCR, Hyderabad, Chennai, and Goa.
Alive founder Vivek Kumar described the company as building “the infrastructure layer for this category through our AI-powered stack that builds and distributes experiences at scale”. He added that Flipkart could bring consumer-scale distribution expertise to a market in which consumers are increasingly spending on activities and experiences.
The shift sits within a broader expansion of experience-led tourism in India. Government data published in 2026 put domestic tourist visits at around 290 crore in 2024 and international tourist arrivals at about 2.02 crore in 2025.
Meanwhile, Keploy addresses a different problem created by faster software development. Its open-source platform converts real application traffic into replayable regression tests and digital twin sandboxes. Regression testing checks whether new software changes have unintentionally broken existing functions, while a digital twin sandbox provides an isolated environment for reproducing production scenarios.
Keploy said this can help engineering teams test mission-critical scenarios locally and within CI/CD pipelines, meaning automated software build and delivery processes.
Keploy founders, Neha Gupta and Shubham Jain, said the partnership goes beyond funding, with access to Flipkart’s engineering teams expected to support their aim of making “continuous verification effortless for developers and AI agents everywhere”.
The timing highlights a wider software industry push towards AI-assisted testing. Tricentis launched an agentic quality engineering platform in March 2026, using AI agents to coordinate testing and governance as software development accelerates. India is also building policy support around the technology. The Rs 10,371.92 crore IndiaAI Mission includes pillars for startup financing, computing, application development and safe and trusted AI.