From chat to action: How Bhindi.AI is reimagining AI interfaces for daily work

As artificial intelligence tools crowd the digital landscape, a new entrant from Bengaluru is attempting to redefine the way users interact with them. Bhindi.AI, founded by Sowmay Jain in May 2025, is building a tool that promises to move beyond chat-based replies and into real-world action.

Bhindi.AI integrates leading AI models and adds a unique layer of execution, allowing users to manage day-to-day digital tasks across platforms through simple chat-like conversations. This includes drafting and sending emails, organising documents, scheduling meetings, or even tweeting on behalf of a user, all initiated through a single prompt.

Jain earlier co-founded the DeFi platform InstadAPP with his brother Samyak Jain. The idea for Bhindi.AI was born while he was scripting tools to automate his emails and coding tasks. “This tech could be packaged into a friendly interface,” he recalls thinking. That internal tool soon became a standalone product.

The name “Bhindi” came about casually over lunch, the founder says. “We were eating bhindi (lady’s fingers/okra) the day we started talking about the product and decided to code-name it that,” he says, adding that it sounded fun, memorable, and stuck, especially for global users unfamiliar with the word.

Bhindi.AI describes itself as offering a “text-to-action” interface. Unlike typical AI tools that return information, Bhindi executes it. Jain offers a simple contrast: “If I want to draft an email, most AI tools can help. But they won’t send it. Bhindi drafts the email and sends it."

The platform can also handle multi-step workflows. For instance, it can send an email, notify a colleague on Slack, and update a Google Sheet - all in one go. These capabilities rely on agents that Bhindi has built to work with platforms like Twitter, Gmail, Google Sheets, Stripe, and Perplexity. 

Jain says one popular use case has been tweeting memes directly from Bhindi without opening Twitter.

The technology behind Bhindi.AI is layered on top of existing models. Users can switch between ChatGPT and Claude (including versions like Claude 3.7, Sonnet, Opal, and Opus). “We are not building a foundational model. We are the interface that delivers the best agent tech experience,” Jain tells YourStory.

The current offering is web-based, but a mobile app is in the works. The iOS version is awaiting Apple’s approval and is expected to launch in August. An Android version is also in development and will be launched after the iOS release.

Bhindi.AI runs on a SaaS model. It offers a free plan with limited credits and a single paid tier priced at $20 per month. Users receive all features under this plan, with the ability to top up credits as needed. For first-time users, a discounted $5 trial month is available. Influencers are also offered free access in exchange for social media visibility.

The startup already has over 5,000 users, with 30% daily retention. Its user base is split evenly between India and the US (40% each), with the remaining 20% from other countries. 

Bhindi.AI employs a team of 11, with 60% of them being engineers and the others involved in marketing and strategy. The company's development takes place in Bengaluru, while operations are managed from Singapore.

With new AI apps launching almost daily, the competition is fierce. Jain points out Cursor and Perplexity AI, which have grown rapidly, as examples of how competitive the space has become. 

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Bhindi.AI's biggest challenge right now is user adoption. “There are too many apps promising similar things. Users are hesitant to switch because they don't know if something new will be better,” he says.

The team is currently testing a new feature called "Personas", which allows users to create mini-AI agents with specific roles. These digital assistants can be tailored to manage emails, calendar events, or Slack notifications, depending on user needs. Users can set specific instructions for each persona, such as archiving certain types of emails or alerting them when important ones arrive.

"It's like creating your digital team," Jain said. Around 50 users are currently testing the feature internally, and the company plans to launch it within two weeks. 

The startup is currently bootstrapped. Jain and his team have focused on building the product and growing their user base without external funding so far.

Looking ahead, Jain imagines a future where Bhindi moves from text to action to intent to action. “Right now, I tell it what to do. But what if it knew me well enough to do it without asking?” he says. "That’s the ultimate goal. If it knows tomorrow is my mum’s birthday and suggests sending flowers, or just does it, that’s when we’ve built the right product.”