Google’s AI Mode adds agentic booking for tickets and beauty appointments
Google has expanded AI Mode with agentic features that have helped U.S. Labs users compare and book event tickets and beauty & wellness appointments from Search, handing off to partner sites to complete purchases.
Google has expanded AI Mode in Search with agentic capabilities for people to compare and book event tickets and beauty and wellness appointments directly from results, as part of an ongoing Search Labs experiment in the United States.
The update has arrived alongside Google’s broader push to make Search complete multi‑step tasks on a user’s behalf.
The latest AI Mode update has introduced booking help beyond restaurants, covering concerts and other events plus local beauty and wellness services.
In response to natural‑language prompts (for example, asking for two affordable standing tickets to a specific show), AI Mode searches multiple sites, assembles real‑time options and surfaces a curated set of prices or appointment times before handing off to the provider’s checkout page to finish the purchase.
AI Mode works by parsing a request, gathering live availability across partner sites, and returning a shortlist you can refine. It then links directly to the merchant or platform to confirm and pay — keeping the transaction on the seller’s page.
Where it’s available — and who can use it
The agentic booking features are available in English to U.S. users enrolled in Search Labs and aged 18+.
Restaurant reservations are open to all eligible Labs users, while event tickets and beauty/wellness appointments have started with Google AI Pro and Ultra subscribers, with higher usage limits for paid tiers.
The rollout builds on Google’s August update, which brought AI Mode to more than 180 countries in English and introduced the first wave of agentic booking for restaurants.
Google said AI Mode’s agentic flow has combines live web browsing (via Project Mariner), direct partner integrations in Search, and knowledge from the Knowledge Graph and Google Maps.
Launch partners included OpenTable, Resy and Tock for dining; Ticketmaster, StubHub and SeatGeek for events; and Booksy for local beauty and wellness services.
The move nudges Search further into “agentic” territory — handling the legwork of discovery and comparison, then routing users to complete purchases.