Microsoft brings Copilot’s shopping tools into Edge ahead of the holidays

Microsoft has announced a holiday update for its Edge browser that has folded its existing shopping features directly into Copilot in Edge.

The integration brings cashback, price comparison, price history, product insights, and price tracking into the Copilot side pane, with proactive savings alerts in Copilot Mode for users in the United States.

According to Microsoft’s announcement, Edge users in the US have begun to see Copilot surface shopping cards on supported retailer pages.

These cards include a product’s recent price history, comparisons across other retailers, and concise product insights to inform a purchase. Copilot Mode in Edge has also started to notify users when a better price or a cashback offer is detected elsewhere, aiming to reduce tab-hopping during deal hunting.

How do the new shopping features work?

When visiting a supported shopping site, users can open Copilot from the top-right corner of Edge to see an AI-generated product insights card.

From there, they can:

• Compare prices across multiple retailers without leaving the page.
• Review recent price history to judge whether an offer is competitive now.
• Scan product insights summarising key specs or considerations.
• Set price alerts to be notified if an item drops to a preferred threshold.

Because Copilot is designed for conversational follow-ups, shoppers can ask additional questions in the same pane and refine choices in context.

In Copilot Mode, Edge will flag better prices and cashback opportunities while browsing. Feature availability can vary by website, as Microsoft noted.

Availability and controls

Microsoft said the integrated shopping features in Copilot in Edge are available in the US for now. Copilot Mode can be toggled on or off at any time, and users remain in control of whether proactive notifications are surfaced. Standard browsing remains unchanged if Copilot Mode is left off.

For founders and ecommerce teams, Microsoft’s move signals a broader shift toward AI-first shopping inside the browser.

Price transparency, alerts, and deal discovery have been brought into the default Edge experience, which could influence how merchants structure offers and how affiliate, loyalty, and coupon strategies are implemented.

As AI assistants increasingly mediate product discovery and checkout, retailers are adapting their content and pricing to remain visible and competitive in AI-led shopping journeys.