JustAI raises $17M in Series A funding led by Base10
The new capital will go into engineering, go-to-market hiring, and a deeper agentic infrastructure, while also helping JustAI move beyond consumer brands into ecommerce and business to business marketing.
JustAI, a San Francisco-based AI-native marketing platform, has raised more than $17 million in Series A funding led by Base10, an early-stage venture firm focused on automation, with participation from Y Combinator, the startup accelerator, and Peak XV Partners, a global VC firm investing across India and beyond.
The round also drew strategic backers from across growth, product, and enterprise software, including leaders from Anthropic and Chime, HubSpot’s CTO, and the founders of Eppo and Vapi, according to the company.
The new capital will go into engineering expansion, go-to-market hiring, and a deeper agentic infrastructure, while also helping JustAI move beyond consumer brands into ecommerce and business-to-business marketing.
The company also plans to expand its engineering base and explore opportunities in India, as it looks to consolidate fragmented marketing tools into what it calls a single knowledge and decisioning layer.
JustAI builds software for marketing teams that want to automate personalisation, experimentation and decision making at scale. Its platform is organised around four agents covering strategy, creative, decisioning and data.
The company said it uses reinforcement learning, a machine learning method that improves through feedback from outcomes, to predict the next best message or action for each user. It claims to handle more than 600 AI-delegated marketing decisions per month, and helped generate more than $100 million in customer revenue last year.
Founder and CEO Neha Mittal believes that the point is not to pile on more software.
“The real opportunity with AI is not another dashboard or another automation layer. It is giving every great marketer the ability to operate with the leverage of an entire team,” she said. She added that JustAI is building the infrastructure for that shift.
The funding comes at a time when AI spending is rising, but execution remains patchy. JustAI noted that the marketing technology landscape now includes more than 15,000 products, while many chief marketing officers are allocating a growing share of budgets to AI yet still feel unprepared to scale it.
That fragmentation helps explain why investors are backing tools that promise to simplify workflows rather than add to them.
This is evident in the enthusiasm seen in India, including HCLTech’s strategic investment in Sarvam AI, and Emergent’s $70 million round led by SoftBank and Khosla Ventures.
The policy backdrop is also becoming more supportive. India’s AI Mission is helping build a broader ecosystem around computing access, data quality, indigenous AI capabilities, startup funding, and safe, trusted AI. Its startup financing pillar is specifically designed to support deeptech AI startups, while other initiatives such as the IndiaAI Startups Global programme aim to help promising firms expand and find investors.