Mark Zuckerberg pitches custom, "super-intelligent" AI assistants for everyone
As Meta ramps up AI investments, Zuckerberg shifts focus from automation to personal empowerment, revealing a new era of human-centric superintelligence.
Mark Zuckerberg has mapped out an ambitious new direction for artificial intelligence at Meta.
In a detailed letter to the public on July 30, Zuckerberg declared: “Developing superintelligence is now in sight”, clarifying that Meta’s focus is on “bringing personal superintelligence to everyone.”
Unlike other firms aiming to automate all valuable work, Meta intends to offer individuals tailored AI assistants that align with their personal goals and values.
Zuckerberg described this as a “new era of personal empowerment,” where AI helps people create, connect, grow, and enjoy life rather than reducing them to passive consumers of automation.
From smart glasses to daily life integration
Looking ahead, Zuckerberg sees AI-enabled smart glasses as the future of computing devices, replacing traditional smartphones and laptops.
These devices, he argues, will "see what we see, hear what we hear, and interact with us throughout the day," enabling context-aware AI assistants integrated into everyday life.
In June 2025, Meta established Meta Superintelligence Labs (MSL), headed by Alexandr Wang, former CEO of Scale AI, with Nat Friedman joining to support AI product efforts.
To staff the initiative, Meta has launched an aggressive recruitment campaign, offering multi-million and even billion‑dollar packages to top researchers from OpenAI, Google, Apple, and other leading AI firms.
Billions invested in AI infrastructure and growth
Meta’s second-quarter financials, released just after Zuckerberg’s memo, showed strong performance: $47.5 billion in revenue (up 22%) and net income of $18.34 billion (up 36%).
These results helped lift Meta’s share price by double digits. At the same time, the company confirmed plans to spend $72 billion on capital expenditures in 2025, including investments in AI data centers, and has invested $14.3 billion in Scale AI to accelerate its push toward superintelligence.
Despite rising costs Meta projects expenses of up to $118 billion this year.
While reaffirming Meta’s history of open-sourcing certain AI models, Zuckerberg acknowledged that as superintelligence becomes feasible, safety concerns may require greater caution. Advanced systems may remain proprietary to avoid empowering competitors or introducing societal risks.